Digital Transformation

Digital Technology Adoption Survey Findings

Digital Technology Adoption Survey Findings

Digital Technology Adoption Survey FindingsThe CRM Team, in partnership with ITWeb, conducted a Digital Technology Adoption survey in May 2022 to find out how effectively South African companies and people are adopting technology in different industries. The survey...

read more

Inspirational

Women and Work: Then, Now and What The Future Holds

Women and Work: Then, Now and What The Future Holds

Women and Work: Then, Now and What The Future HoldsWhen I was eighteen years old, I majored in English Literature in my Senior high school year.  As we read the poems, plays and novels I was often struck by how the world has been unfair towards women.  I was often...

read more
Women Who Do It All: Family, Home, and Career.

Women Who Do It All: Family, Home, and Career.

Women Who Do It All: Family, Home, and Career.South Africa will celebrate this year’s Women's Month under the theme: “Women’s Socio-Economic Rights and Empowerment: Building Back Better for Women’s Improved Resilience". As part of The CRM Team's August monthlong...

read more
Youth Month Special: Hearing from the Youth of The CRM Team.

Youth Month Special: Hearing from the Youth of The CRM Team.

Youth Month is tied in with remembering the young people who partook in the Soweto Uprising and celebrating the young people of today. To end off youth month, we spoke to the youngest member of The CRM Team, Johan Nel, to hear his thoughts on the present status of the young people of South Africa and what he trusts the future will bring for youngsters in this country.

read more

D365 Business Applications

Why migrate to Dynamics 365 in the cloud?

Why migrate to Dynamics 365 in the cloud?

Why migrate to Dynamics 365 cloud?The disruption and advancement we’re currently experiencing is largely because of the technology landscape that has changed, there's no going back. On-premise business solutions and costly infrastructure is something of the past. All...

read more
The Benefits of Marketing Automation

The Benefits of Marketing Automation

The Benefits of Marketing Automation Marketing and sales strategies require some finesse in order to convert consumers into paying customers. Long gone are the days when you could cast your net wide in the hopes of catching one or two fish. Consumers are becoming more...

read more
The Five-Minute Guide to  Dynamics 365 Marketing

The Five-Minute Guide to Dynamics 365 Marketing

The Five-Minute Guide to Dynamics 365 Marketing Did you know the average consumer attention span is eight seconds? Research has shown that the average attention span has shrunk by nearly 25 percent between the years 2000 to 2015. Then, doesn't it then make sense to...

read more

CDP & Customer Insights

Our vision for the Microsoft customer data platform

Our vision for the Microsoft customer data platform

Our vision for the Microsoft customer data platformRealizing the Largest Benefits of Using Customer Data Platforms Customer Data Platforms (CDPs) are a modern solution to a modern problem: disconnected customer data. We’re currently living in a world full of data, but...

read more
Customer Data Platform Growth Continues To Boom

Customer Data Platform Growth Continues To Boom

Customer Data Platform Growth Continues To Boom Customer Data Platforms (CDPs) - The CDP market is booming, and it won't slow down any time soon. Customers are demanding more personalised interactions with brands, and brands who fail to meet these demands will likely...

read more
Customer Data Platform

Customer Data Platform

Transformation to Value: Customer Data Platform Marketing that lacks real-time data and client consent are referred to as Tone Deaf SPAM, and it is not only annoying but also unlawful under GDPR and POPIA regulations. I fell in love with customer data platforms (CDP)...

read more

CRM

The Benefits of Marketing Automation

The Benefits of Marketing Automation

The Benefits of Marketing Automation Marketing and sales strategies require some finesse in order to convert consumers into paying customers. Long gone are the days when you could cast your net wide in the hopes of catching one or two fish. Consumers are becoming more...

read more
8 key benefits of marketing automation

8 key benefits of marketing automation

8 key benefits of marketing automation In a nutshell, marketing automation refers to all the digital tools that help marketers reach customers more efficiently, effectively and scalably. But what are the real differences between business that use marketing automation...

read more

Customer Experience

How Data Plays A Role In Customer Experience

How Data Plays A Role In Customer Experience

How Data Plays A Role In Customer Experience. Businesses can no longer just offer the best product or service at the best price and be done with it. Consumers are now choosing to spend their money with companies that provide the best Customer Experience. It is...

read more
4 Tips to Raise Long-Term Customer Engagement

4 Tips to Raise Long-Term Customer Engagement

4 Tips to Raise Long-Term Customer Engagement Have you been wondering lately how to improve customer engagement?  It's no surprise that most of us wish we could improve customer engagement within our companies. But how do we do it? Is there a secret ingredient to...

read more
How to be a customer-centric company

How to be a customer-centric company

How to be a customer-centric company In the simplest terms, customer centricity is about listening to and learning from your customers. It’s about leveraging the information and knowledge you have about your customers to guide your business in a way that is resonant...

read more