Digital Transformation

8 key benefits of marketing automation

8 key benefits of marketing automation

8 key benefits of marketing automation In a nutshell, marketing automation refers to all the digital tools that help marketers reach customers more efficiently, effectively and scalably. But what are the real differences between business that use marketing automation...

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Inspirational

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Dynamics 365 & Power Platform

Never lose a prospect? What lead nurturing can really deliver

Never lose a prospect? What lead nurturing can really deliver

Never lose a prospect? What lead nurturing can really deliver The sales and marketing funnel is all about conversion. Curious prospective buyers enter at the top and happy customers exit at the bottom. But what happens when your funnel looks more like a sieve? By...

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How a CRM Solution Can Fix Your Sales Forecasts

How a CRM Solution Can Fix Your Sales Forecasts

How a CRM Solution Can Fix Your Sales Forecasts Sweaty palms? Nervousness? Fingers hovering over the keyboard, afraid to commit to a single figure? Sales forecasting can rattle even the most seasoned sales director. When forecasting – for the month, quarter or year –...

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AI & Data Analytics

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Thought Leadership

Why Always Saying “Yes” is Killing Your Business

Why Always Saying “Yes” is Killing Your Business

Why Always Saying “Yes” is Killing Your Business Selling is tough. You’re faced with the constant pressure of winning deals in a world saturated with competition. So, the idea of disqualifying a lead probably makes you apprehensive. A lead is a lead, right? Whether it...

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