How to be a customer-centric company In the simplest terms, customer centricity is about listening to and learning from your customers. It’s about leveraging the information and knowledge you have about your customers to guide your business in a way that is resonant...
Dynamics 365 is here
And it’s arrived just in time.
‘We now live in a digitally transformed world.’
Customers are becoming more demanding. In the 70s/80s, great product was the differentiator. But in the 90s, as processes improved, services became more important. Today we expect great experience. If the experience is not slick and quick – we’ll move on.
When we book taxis, we don’t put up with being misheard anymore. Instead, we bypass call centres and order via an app. “Approximate” arrival times are no good. Instead, we want to track the taxi’s every movement until it gets to us. Wasting time waiting in the rain doesn’t cut it anymore… No wonder the taxi industry has been disrupted across the world.
Coming to an industry near you
This disruption is not just localised to certain industries. In the last 15 years, 52% of Fortune 500 companies have disappeared. Just last year, more than half of the Fortune 500 lost money. And to top that, company life expectancy is getting shorter.
Average Company Life Expectancy
- 1959 = 58 years
- 2015 = 15 years
- 2020 (predicted) = 12 years.
Ray Wang, Founder and Principal Analyst of Constellation Research Inc. put it this way:
“There’s no time to wait… We’re talking about a 3x to 4x compression in terms of age of a company since the 50s and 60s. So, if you’re not making the shift—if you’re not even moving in that direction—you’re probably going to be merged, be acquired, or go bankrupt.”
For the companies that adapt, there is huge opportunity for growth. Look at what Rolls-Royce has done:
Thriving in the new digital economy
If you are able to provide the experience customers are demanding, you’ll thrive in this new economy.
Enter Dynamics 365
Built for you
But Dynamics 365’s power comes when you join a number of apps together – implementing business processes across traditional silos.
Track Prospect to Cash
Because its built on the same data model as Office 365, you can do much of the process without leaving Outlook. Take a look at how incredible it is!
Increase Your Productivity
Transform customer engagements by giving your workforce accurate customer data, wherever they are. Dynamics 365 apps are available on iOS, Android, Windows, and the Web. You can work on or offline and everything will be synced in a way that avoids duplicates.
Access Built-In Intelligence
Use digital intelligence to reimagine what’s possible for your business. The data in the world is growing at a phenomenal rate, but it only is useful is you can make sense of it. Dynamics 365 comes with data vizualisation and Business Intelligence features in every app. You can quickly analyse your data stored in across Office 365 and Dynamics 365 and get intelligent insight, customised to you.
Also embedded into Dynamics 365 is the Cortana Intelligence Suite, so you can make use of the latest artificial intelligence and machine learning to improve your business processes.
For example, McDonalds are using its natural language function to capture orders at their drive-thrus. The system learns as it goes, so it gets better and better, saving staff and customers time.
Adapt to Your Business
As well integrating with existing systems, you can tailor Dynamics 365 with any number of pre-built add-ons in AppSource. So instead of extra functionality built you can check if somebody has already done it and quickly add it on to your solution.
So why not make sure your company adapts quickly in these changing times?
Adopt Dynamics 365. It might be the best decision you ever make.
PS. Do you know what solution Rolls-Royce chose to monitor their 13,000 engines? – I think you can guess.
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