Digital Technology Adoption Survey Findings

Digital Technology Adoption Survey Findings

Digital Technology Adoption Survey Findings

The CRM Team, in partnership with ITWeb, conducted a Digital Technology Adoption survey in May 2022 to find out how effectively South African companies and people are adopting technology in different industries.

The survey was met with great participation with a total of 209 valid responses recorded.

From these captured responses, the key findings were that only 53% of the respondents stated that they had the right software to serve their customers, and 32% said they did not.

49% of the survey respondents stated that they had a digital adoption strategy for at least three years. While 20% of respondents reported having a digital adoption strategy for one to three years, and 13% of respondents said that they are not currently planning to deploy a digital adoption strategy. 12% said they were just about to roll out a digital adoption strategy, while 6% said it had been in place for less than a year.

The survey asked participants how familiar they were with the ADKAR model of change management. 57% said they had no idea what it was. 25% of respondents are aware of ADKAR but have never used it, while 12% stated that they use ADKAR to manage change on various projects.

According to the respondents, when asked which factors assisted their organisation’s adoption of digital technologies, 22% said online training, 14% said cross-functional collaboration, 14% said integration with customer experience, and 12% said change management practices.

There were five main points cited by respondents as the primary drivers for adopting digital technology: increased agility (15%), easier customer service (14%), better innovation (14%), improved departmental collaboration (12%), increased revenue (10%), and reduced non-value-added work (10%).

Within their digital adoption strategies, respondents plan to implement the following technologies:

According to the survey findings, the top 3 drivers for digital technology adoption are customer experience improvement innovation, and process improvement.

Respondents responded that the most common barriers to digital transformation are: economy (29%), lack of resources (21%), and lack of digital business skills (17%).

The survey results indicate that CEOs are most likely to adopt digital technology (32%), followed by CIOs (21%).

 

Thank you to everyone who participated in the survey we value your feedback and we received quite insightful results. The participants who completed the survey stood a chance to win a R3000 Takealot voucher. A draw was conducted from the 209 valid participants, and Riaan Myburgh won the voucher! A huge congratulations to Riaan.

 

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Youth Month Special: Hearing from the Youth of The CRM Team.

Youth Month Special: Hearing from the Youth of The CRM Team.

Youth Month Special: Hearing from the Youth at The CRM Team.

Youth Month is tied in with remembering the young people who partook in the Soweto Uprising and celebrating the young people of today. To end off youth month, we spoke to the youngest member of The CRM Team, Johan Nel, to hear his thoughts on the present status of the young people of South Africa and what he trusts the future will bring for youngsters in this country.

 

What has kept you headed to prevail quite early in life?

I would give a great deal of credit to my father. My father has been my wellspring of motivation to succeed – he imparted in me that nothing comes free in life and that hard work pays off.

 

What does success look like to you?

Success to me is waking up every day and looking forward to going to work. Money does not measure success – a sound working environment means the most to me.

 

Being a young person with a job and knowing how high youth unemployment is in South Africa, how does that make you to feel?

Privileged without a doubt, yet additionally sad. Having a steady work and a rooftop over my head causes me to feel special yet miserable that there are individuals out there who do not have similar privilege.

 

How would you think the government needs to fix the unemployment rate among youngsters?

The government, first and foremost, has to make a more straightforward way for individuals to become business visionaries. There has to be a simpler way for individuals to begin their businesses.

Secondly, the community should work together to drive employment. Perhaps if the community would help the less privileged to apply for work, help the less fortunate to get access to sites such as LinkedIn and help them apply for work then surely that will make some sort of difference.

Tertiary institutions also need to furnish studies with experience. When we finish our studies all we get a piece of paper, meanwhile organisations insist that we should have experience, even for entry-level positions.

There is no guidance to prepare students for what comes after finishing your studies, you are left in the deep end to fend for yourself.

 

In your opinion, how does the future of youngsters in this country look?

Difficult. There is insufficient support for young people in this country. Employment seemingly will become more difficult. The competition in the workplace is becoming tough, employers now seek individuals with multiple expertise to do various tasks rather than employing many people to do those duties.

 

In the event that you could offer the young people of South Africa any advice, what would it be?

  1. Do what you excel at. Play on your strengths and be open minded to enter the unknown and to learn new skills.
  2. Understand what you are great at and learn what is else you need to excel along the way.
  3. Try not to fear change.
  4. Follow your passion.
  5. Be creative. Utilise every asset you have, if all you have is a cell phone and internet use it for your potential benefit.

 

What change do you want to witness in the young people of South Africa?

I might want to see youngsters be versatile. To face challenges and advance as much they can.

 

Where do you see yourself in the future, and how do you intend to get there?

I want to further my studies so I can bridge the gap between being a delivery manager and a developer. Developing is what I am currently inclining towards.

 

Like Nelson Mandela once said, “The youth of today are the leaders of tomorrow.” At The CRM Team, we celebrate our young people and seek to uplift those who are struggling to find direction. We hope you will be inspired by this article.

 

Johan Nel – Delivery Manager

Johan is a Dynamics 365 Delivery manager with experience in various industries in the last 5 years. He specializes in Agile processes and has been running projects with this methodology for the last 5 years. He has played various roles ranging from Analyst to Project Management.

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Drive Change And Adoption Of Your Technology Investments

Drive Change And Adoption Of Your Technology Investments

Drive Change And Adoption Of Your Technology Investments

The CRM Team will be hosting a free webinar titled Adapting To Change: User Adoption & Technology, helping business leaders optimise their software investment through effective change management.

This topical session will illustrate how effective change management and training improve user adoption and help maximise investment in new solutions. Whether one is planning to implement a new solution or already has a solution that users are failing to embrace, this user adoption, training, and change management session will outline how to improve adoption through proven methodologies.

Mark James, head of training at The CRM Team, says new technology solutions may promise to improve your business, however, without user buy-in and adoption, your ROI and business impacts may be disappointing. “Imagine you have to complete a series of tasks in a dark room. The fact that there is low to no visibility makes it almost impossible to execute your tasks effectively.” 

“At the risk of stating the obvious, it might be easier if you could simply flick a switch and light up your playing field. Creating the ideal systems solution for all your users and stakeholders can be just as challenging, but you can light up your playing field by consulting and involving key users in the process, from planning, through execution, all the way to realising a return on your investment,” he explains.

Discover what works and what does not in change management and user adoption programmes. Join The CRM Team and get an overview of the most effective Adoption and Change Management strategies to accelerate one’s digital transformation.

Delegates will see first-hand how to rapidly release the value from your technology investments as these change management specialists share their insight and practical tips for maximising user adoption.

The webinar will be held at 10:00 on 21 June 2022, for more information visit https://www.itweb.co.za/webinar/crm-team-adapting-to-change-user-adoption-technology/

Register for the webinar

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Tried-and-True Tips for Sales and Marketing Alignment

Tried-and-True Tips for Sales and Marketing Alignment

Tried-and-True Tips for Sales and
Marketing Alignment

Firstly, What Is Sales And Marketing Alignment?

Sales and marketing alignment, or “smarketing” as some like to call it, is essentially getting these two teams to cooperate as one; working towards a common goal – generating and increasing revenue in the long run.

Think of your business as one big family. As with real families, there are usually two or more relations (like siblings) who are constantly bickering, and in this instance, Sales and Marketing can be considered the corporate siblings.

Aligning these two teams is an opportunity to grow your business. As a sales or marketing manager (or parent in this instance), it can be frustrating to constantly try and keep the peace between the two teams, especially when your time could be better spent on more productive tasks.

Getting these “siblings” to collaborate and listen yields a brand new invention – or simply creates a much more harmonious working environment. Which in turn leads to a healthy impact on organisational growth (see more on this infographic by Wheelhouse advisors).

 

Did you know that $1 trillion of revenue is lost annually due to marketing misalignment?

Let’s explore some ways on how to better align your marketing and sales teams.

 

Spot The Difference

Sales and marketing teams are often siloed through different offices, technologies and goals. By (literally) breaking down the walls between these two teams, you can combine the sales and marketing funnels into one process for both teams. How? With Microsoft Dynamics 365 for Sales and Marketing. Both of these software solutions are based on the same platform so that both teams can share and access data and business processes – simplifying the alignment between sales and marketing teams.

 

Practice What You Preach

As the leader of your team, you should practice what you preach. Openly praising (or criticizing) another team in front of your own will set the precedent for them to do the same. Small, simple ways to start the alignment process are by giving credit where it’s due; openly collaborating with other team leaders and carrying their contributions back to your own team. When your team sees your cooperation with the other, the effect will trickle down.

 

Check-In Regularly

Another way to align the sales and marketing teams is to simply communicate with one another. It can be as quick as grabbing a coffee together or through scheduled meetings.  This essentially helps the team gain in-depth knowledge of one another’s challenges. Attending meetings together lets teams know how each one is doing with their goals and how they can support one another. For example, the marketing team can share what content they’re creating and promoting, while the sales team can help marketing improve their lead-generating skills.

 

Generate Quality Leads Together

In order to generate strong quality leads, both the marketing and sales teams need to align on what the ideal client looks like. If this is not clear, marketing campaigns could be skewed and sales will waste time chasing misinformed leads. Assessing your buyer persona together ensures more accurate marketing campaigns and higher close rates for the sales team, and ultimately increased revenue. A win for everyone!

 

Feedback Drives Improvement

Smarketing needs to head toward the same goal with the same coordinated messaging, and as long as each department is doing this, everyone will be aligned. Keeping an open feedback loop to ensure everyone is on the same page is imperative to achieving alignment and organisational growth. For example, should a prospect or customer ask for content that doesn’t exist (yet), there should be a simple way for marketing to receive this nudge and add it into their content strategy. Similarly, sales should ensure they’re using defined brand tone/messaging when prospecting. This type of open communication drives improvement across both teams.

 

Be A Motivator

Though it may seem to be the most obvious route to alignment, motivation hardly seems to be the first thought that comes to mind. By motivating everyone on your team – from the CEO to the new intern – you’ll get a better understanding of the financial value of their work.

 

Set Common Goals

Creating similar KPIs and goals is a great way to align smarketing. Having the same goal gets both teams working and strategising together, providing a more holistic approach to marketing. This also creates a seamless transition from marketing to sales, preventing broken messaging that could result in losing a potential lead. When conversion rates and lead value is measured and influenced by both teams, this would be a great key performance indicator (KPI) smarketing can work towards.

 

Understanding What Each Team Wants

There will naturally be different KPIs for each team and colleague, but for true smarketing alignment, there needs to be a general understanding of what each team wants to achieve and how they can work together to achieve it. Perhaps it comes down to the sales team reducing the number of touchpoints between converting a lead to a sale. By collaborating with the marketing team, they can create succinct workflows that allow leads to pass between marketing and sales, as and when necessary.

 

So, there you have it – tried and true tips for aligning your sales and marketing teams; these tips should help your teams get along effortlessly. But remember, implementing the same tools such as Microsoft Dynamics 365 for Sales and Marketing, having the same processes and aligning your goals is key. When one team is working with leads from the other, data can get lost on both sides and teams can’t see where the lead originated from, track its progress or provide feedback on trends surrounding these leads.

Now that there’s virtually nothing holding you back, see what you can do to improve smarketing alignment today – we suggest starting with a coffee, a chat and Microsoft Dynamics 365.

 

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Assimilating Change Management and Project Management

Assimilating Change Management and Project Management

Assimilating Change Management and Project Management

Resistance is futile…

(A tribute to the “Trekkies” out there)
When the Enterprise first engages the Borg, Locutus says: “Resistance – is futile. Your life, as it has been, is over… Strength is irrelevant. Resistance is futile. We wish to improve ourselves. We will add your biological and technological distinctiveness to our own.”
Captain Picard’s response? “I will resist you with my last ounce of strength.”

Every organization has its own biological and technological distinctiveness. When we are invited to make changes to this distinctiveness, be sure, we will encounter varying degrees of resistance. It is therefore absolutely essential that we meticulously plan and execute both the project and the people aspects of any systems implementation.

We could engage potential system users with an aggressive “Resistance is futile – you will be assimilated”, but in my experience, the human is an obstinate species and our aggression will be met with a resounding “I will resist you with my last ounce of strength.” In my experience; we are doomed to lose that battle. There is a better way.

Complementary Disciplines…

Project Management is focused on the Technical aspects of systems implementation, while Change Management is focused on the People aspects. Project Management seeks to design, develop and deliver technology. Change Management seeks to engage users to help them adopt and use this technology to the benefit of their clients, their organization, their team and themselves. Success can only be achieved when we give enough attention to both.

According to Prosci.com; “they each provide focus, processes and tools for moving through the transition toward the future state”. They go on to say: “The Unified Value Proposition of applying both Project Management and Change Management is actually quite simple: delivering intended improvement through successfully implemented change programs.”

In a recent article entitled “Change Management and Project Management: A Side-by-side Comparison” Tim Creasey – Chief Innovation Officer at Prosci – states: “Each discipline brings the critical structure needed for effectively implementing change and achieving the results you want. Yet, Change Management and Project Management must work together to achieve successful change. Doing so creates a unified value proposition, which sets the foundation for tactical integration and delivers value across all aspects of the project, including both the people side and technical side.”

The bottom line is that there is immense benefit in assimilating these two disciplines. However; this is much easier said than done. You will have to plan your approach carefully and with some degree of agility, knowing that each project will present unique challenges and rewards. Learn to adjust your course on the fly, without losing focus of the milestones and the desired outcomes.

Assimilation…

According to merriam-webster.com/dictionary: ”Assimilation refers to the process through which individuals and groups of differing heritages acquire the basic habits, attitudes, and mode of life of an embracing culture.”

Project Management is already a universally accepted discipline for introducing new systems in an organization. Change Management – not so much!
Traditional Project Management approaches often do not account for essential elements like effective communication, sponsorship, coaching, training and resistance management.
It is only when we successfully integrate Change Management disciplines into our Project Management activities that we help the people in the organization to ”understand, internalize and support a change throughout the project’s lifecycle”.

“Research shows that the earlier Change Management is started on a project or initiative, the more likely the project is to meet or exceed objectives.” “… when Change Management is started at the beginning of a project, the activities can be fully integrated.”

The calamitous reality is that Change Management is too often slapped on in an attempt to cauterise the wounds on an already injured and dying project. These wounds are most often inflicted by employees, supervisors and managers resisting the changes imposed on them. The wounds could be in the form of a decline in productivity, point-blank resistance to change, and even a possible loss of valued employees. So; when we stand at ceremony to lay to rest our beloved systems implementation, we cannot help but think that this death was so unnecessary. We could so easily have prevented this tragedy – if only we had acted early.

Having said that – with all the prior hyperbole added merely for emphasis – it is important to add that Change Management can add value even at a late stage in the project. Obviously, the earlier you start with Change Management, the greater the chances of success.

 

My Advice…

Develop an assimilated strategy where both Project Management and Change Management strategies can be managed in the optimal sequence, to ensure that the users, their teams, the organization and its executives, and customers can derive maximum benefit in as short a time as possible. You would need a good understanding of the Project Management processes and the Change Management process. Then begin to merge the stages and steps to create a hybrid process that works for your team and your customers. Good luck.

It might not be an easy or enviable task, but it will not do itself. To quote the great body-builder, Ronnie Coleman, just before attempting to lift 800 pounds with his legs: “Ain’t Nothing To It, But To Do It”.

You might instinctively resist the call to exert all this effort, but might I remind you that “Resistance is futile!”

Mark James

Mark has been a Microsoft Certified Trainer for many years and has been training Dynamics since CRM version 4.0.

He specialises in Dynamics 365 end-user training and has trained across the UK, Africa, and the Middle East. Mark is proficient in Microsoft Dynamics 365: Sales, Service, Deployment, and Customization & Configuration.

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