Increase your marketing effectiveness with marketing automation

Microsoft Dynamics 365 for Marketing

 

Attract the right leads. Nurture them to become customers.

CRM for Marketing ensures that you only hand over qualified buyers to sales. Automate your most repetitive tasks and set up nurture programs to ensure leads are at the right maturity before they are qualified by sales.

Align marketing & sales icon

Align with sales

Avoid bad communication and work together to achieve business goals.

Nurture leads icon

Easy Nurturing

Develop relationships with prospects at every stage of the marketing process, right through to handing over to sales.

Automate marketing icon

Automation

Effectively market on multiple channels online and automate repetitive tasks.

Did You Know?

%

of shoppers conduct online research before making big purchases.

%

of companies say their biggest challenge is generating traffic and leads.

%

of marketers say email is their primary lead generation strategy.

%

of consumers enjoy weekly promotional emails.

campaign automation

Campaign Automation

  • Create tailored campaigns.
  • Track who is responding and report on your ROMI.
  • Re-use campaign templates and systematise campaign tasks.

Web Intelligence

  • Track where visits to your website originate from.
  • See which search terms are most effective.
  • See which social media channels create the most traffic.
  • See how long a visitor remains on a page.
  • See which pages visitors find most engaging.
Web Intelligence
Lead Nurturing

Lead Nurturing

  • Score leads according to behaviour.
  • Place leads in relevant nurture campaigns.
  • Identify when a leads shows readiness to purchase and only hand over these leads to Sales.

Email Management

  • Split A/B Test and send the winning variant.
  • Track opening and click-through rates.
  • See every page recipients view on your website.
  • Craft beautiful emails quickly with drag and drop or HTML.
Email Management
Event Management

Event Management

  • Manage the complete event process.
  • Automate invitations, RSVPs and follow-ups.
  • Score attendance behaviour.
  • Place attendees into relevant nurture programs.
  • Track attendance and no-shows at live events and webinars.

Advanced Analytics

  • Learn how your customers think and react.
  • Record customer behaviour.
  • Use propensity models to predict future behaviour.
  • Continually improve your conversion rates.
  • Reduce your churn.
  • Measure the impact of your marketing efforts in real-time, and adjust processes according to what works.
Advanced Analytics