Gartner 2018: Microsoft No.1 for BI & Analytics

Microsoft’s been innovating in analytics and business intelligence for a long time. However, Gartner’s 2018 BI and Analytics report ranked PowerBI as the no. 1 product in terms of both vision and the ability to execute. This put Microsoft ahead of 10+ niche tech firms. But it also put it well beyond the established big players, including SAP, SAS, Salesforce, Tableau and IBM.

2018 Gartner Magic Quadrant for Analytics and Business Intelligence Platforms*


Why is this so exciting? The top spot in Gartner’s Magic Quadrant for Analytics and Business Intelligence Platforms can be claimed only by a company with huge amounts of both vision and grit. A company that can see the future – and then make it happen. For real.

It’s no big surprise. For 11 consecutive years, Microsoft has come out as a leader in the Gartner rankings. And for 3 of those, it has claimed the spot for having the most complete vision of in the BI and analytics space. All testament to the calibre of Microsoft’s global leadership and unceasing drive for innovation and excellent execution.

What is Power BI?

At its core, Power BI is a suite of business analytics tools to analyze data and share insights. The technology enables decision makers to monitor their business and get answers quickly with rich dashboards available on every device. It’s built on the same data model as Office 365 and Dynamics 365 so it has deep integration there, but it also has hundreds of data connectors, making it very simple to bring in your data and start giving you the insights you need.

The Magic of Microsoft

Hundreds of thousands of businesses are already plugged into Microsoft’s BI solutions. And the reasons include everything from cost-effectiveness (the professional license is only $9.99/user/mth and is often bundled in many Office 365 plans) to how comprehensive the end solution truly is.

It’s also great for multinationals with offices across the globe – Microsoft guarantees great performance and security everywhere in the world.

Check out the experiences of some of Microsoft’s major clients:

“We use Power BI in Office 365 to turn data into insights, so we can ensure our place in the future of the luxury car industry.” 

– Andrew Palmer, Chief Executive Officer, Aston Martin

“With Office 365 E5, we’re delivering an intelligent workplace, where employees gain self-service access to interactive, graphical reports and dashboards through Microsoft Power BI … It’s easy to use Power BI to analyze real-time sales data and fine-tune our marketing activities to drive sales.”

– Markus Petrak, Corporate Director, Henkel

The solution is both scalable and flexible, too. Power BI allows companies to tap into architecture allowing easy and rapid integration with both Microsoft and 3rd party products. Moreover, businesses only pay for the capacity they need, meaning no wasted spend – but plenty of room to grow.

Rave Reviews

At The CRM Team, our own customers rave about the insights they receive. These insights have led to higher lead conversion, reduced customer churn and better engagement. Whenever we do a Dynamics 365 implementation we always leverage PowerBI to provide incredibly rich and relevant data visualisations. It’s such a great product and it enables us to add a lot of value to our clients.

All businesses search for that ‘edge’ over rivals. Microsoft is no different. It is determined to remain a leader and visionary in the BI platform environment. And it looks like Microsoft is getting it right – delivering modern BI and analytics solutions for a variety of users, and getting rave reviews in the process.

Why? Not only does the technology behind Power BI enable users to create and share insights in real time, but Power BI lets users create develop rich, compelling stories. These stories perfectly visualise data, allowing decision makers an at-a-glance understanding of how their business is doing. Custom visuals only add to the magic and personalisation.

What new heights Microsoft will reach from here is anyone’s guess. The company is on a rocket trajectory – who knows what tomorrow may bring?

Want to get more information what a Microsoft CRM solution could do for you? Check out our solution’s page. All of our solutions incorporate Power BI to enable incredible data visualisation and reporting.


*This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Microsoft (The CRM Team is a strategic partner with Microsoft). Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organisation and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

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