Dynamics 365 – Is there substance to the hype?
Use of the ‘365’ Brand
For those not familiar with Dynamics, Dynamics is currently the overarching name that Microsoft use to refer to their various ERP products (AX, Nav, GP, SL etc) but also includes their CRM suite. We heard a rumour that CRM was going to be separated from the Dynamics brand, but it looks like something much bigger is on the cards. If Dynamics 365 is as good a product as Office 365 then we are in for something truly great.
[1] http://www.theregister.co.uk/2014/01/21/microsoft_windows_azure_uptake_claim/
A true single source of truth – company-wide.
In a world where Microsoft CRM and Dynamics AX/NAV/GP… etc competes against some big players, offering a common data sync with Office 365 is something that should get everyone else very nervous. Which company doesn’t use at least one of Word, Excel, PowerPoint, or Outlook? Not many.
At The CRM Team, we already relish being able to say to companies how easily CRM Online links up with their O365 but sharing a common data model is a whole new level of love. Built on Microsoft’s ever developing Azure network, it means easy access to powerful machine learning, and the exciting new development of the ‘Internet of Things’ (IoT) – think automated monitoring and servicing of devices or machinery.
The end to software bundling.
Do you remember the era of having to buy whole music albums to get the one song you wanted? It sucked. But then iTunes came along, and people could buy just single songs. It was great. That’s what’s happening with Dynamics 365.
Instead of buying CRM you can just purchase their sales module, or just the marketing one – you can mix and match according to your needs. Have a contact centre? Then purchase that module for your contact centre staff. Have a field service team, or project team, then buy those modules. ERP comes in a module called ‘operations’ and a new module is introduced called financials. Simply buy licenses for the modules you want.
Additionally, Microsoft have also introduced different licenses for different types of staff. Some admin staff may just need to have limited access to data in modules but not need the full functionality of each module – they get a cheaper licences, under what’s called a ‘team view’. They can see the data, and do simple tasks but are restricted to certain functionality. Staff who need the functionality can get an app licence. For example, the marketing team can get a licence for just the marketing app. Staff who need greater access across many apps can get tailored plans. We think our customers will love this new flexible way of licensing.
The Evolution of XRM
Dynamics 365 is a bold, exciting move. Something we believe will not only live up to all the hype – but be even better.
Don’t miss more articles by The CRM Team
Drive personalized interactions with real-time customer journey orchestration
Drive personalized interactions with real-time customer journey orchestration Faced with a historic level of social and business disruption, companies have been forced to respond quickly and strategically to meet the challenge. To help address this challenge, and...
A partnership to empower marketing for a brilliant customer experience
The CRM Team and Simple join forces! Empowering marketing, to deliver a brilliant customer experienceLondon and South Africa, March 04, 2021: The CRM Team, expert implementers of world-leading customer engagement technology, and Simple MRM Ltd, enablers of...
6 Ways Technology Can Supercharge Your Sales Process
6 Ways Technology Can Supercharge Your Sales Process Today’s marketplace is always on. And it’s always evolving. To keep up, leading-edge organisations are turning to technology. Why? Because technology drives market traction. Greater forecast accuracy, real-time...
Discover More Stories