What is the future scope of digital transformation?

What is the future scope of digital transformation?

Digital transformation is the operational, cultural, and organisational change of a company’s ecosystem. This is achieved by using smart integrated technologies and processes across every level and function of the organisation in a strategic and futuristic way. New capability developments are becoming more centred around the transformational landscape in order to be more people-orientated, agile, customer-centric, streamlined, and efficient.

To take away from this, it’s not always going to be about the technology or the kinds of disruption that comes with it. What it really signifies is that the value, people, and optimization will be able to rapidly adapt through the intelligent use of technology and information while focusing on the changes in the present and the future.

 

The Digital Landscape

 

The digital landscape thrives on transformation. All the while, organisations are currently experiencing present day shifts and new trends that lead to these shifts and changes. One approach to embracing change and achieving transformation is by forming a solid digital transformation strategy that allows for faster deployment.

All of this can be induced by several factors and more often than not, at the same time.

  1. The expectations of customers and the level of their behaviour.
  2. New economic realities
  3. Shifts in society
  4. Industry disruption
  5. Emerging or existing technologies

It’s about keeping the various connected intermediary goals in mind as the digital journey moves towards optimizing all systems, divisions and business processes within the ecosystem. This is all happening in a more hyper-connected age where creating the right channels from start to finish is in function within that journey.

Digital Disruption

 

Digital disruption is described as and is used in the sense that organisations are challenged by new or existing companies known to have mastered their new tech and digital skills. However, we can look at digital disruption as a shift in the power of all relationships. As a human phenomenon, disruption is a shift in the way people use technology, ultimately affecting their expectations and behaviours. However, even as forthcoming as new technology is when it comes to the broader spectrum of consumer and organisational experiences, it can lead to leveraging the use of technology to address the changes and behaviours.

 

Digital disruptions can be caused by numerous factors:

Emerging Technologies

How customers, partners and stakeholders use and adopt technologies is the leading cause of disruption than the actual technology itself. The top technologies that have the potential to cause disruptions are: IoT technologies, artificial intelligence, virtual reality etc. More so, when these technologies are connected and enable new applications and features, this is when it has the potential to be at its most disruptive.

Customer Demands & Behaviour

When technologies turn into business challenges, how the consumer uses and adopts the technology plays a huge role in disruption. With access to various technologies and that user adoption is becoming more integrated into business strategies, this encourages and promotes change – especially when an organisation wants to stay competitive in the market and needs help optimizing their processes and customer experiences. The shifts can even be felt on a societal level as the needs of the customers are also left impacted, which means organisations can leverage new technologies to meet new demands.

The Innovation & Invention phenomena

Whether it’s innovation in healthcare, science, economics or politics – any form of societal influence can become a potential business challenge. Advancements and novel approaches within an industry or sector have the potential to reshape and change the way society adopts and interacts with those innovations. It’s about being prepared for anything and everything that is likely to shift.

Industry or Ecosystem Induced

The ecosystem in which businesses find themselves is constantly changing, as well as the interdependent and connectedness of things. This has led us to interacting with new technologies to meet those shifts. For instance, when COVID-19 made its global appearance in 2020, small businesses to large enterprises were forced to accelerate digital transformation to meet their customers’ demands. Organisations also have to deal with geo-political changes, societal shifts, and much like COVID-19, unpredictable events.

The Future Scope of digital transformation

 

According to an i-scoop article,  “the pace of digital transformation started accelerating due to the COVID-19 pandemic. Organisations and societies as a whole needed to leverage technologies across all aspects of business and even into our everyday lives. We’ve seen more and more obvious areas to become more digital than ever before.”

 

Areas of the “new normal” in a hyper-connected age include:

  1. The introduction to Hybrid/remote working
  2. People have started using various channels for specific purposes for the first time.
  3. Sales and marketing leverage off these new shifts with newer technology and applications.

 

One of the longer-lasting consequences to note is that most organisations don’t revise and prepare their digital transformation roadmaps and structures, along with their investments in digital experiences and ecosystems. By now, at least 30% of organisations have accelerated any form of innovation to future-proof their business.

 

Where customers are concerned, digital transformation has taken centre stage when it comes to analysing their demands and behaviours as the customer experience is known to be one of the key focal points. This is where business and IT are able to meet from a transformational perspective. However, it’s more than just the functions that start from front-end to customer-facing interactions, including the touchpoints. It’s about linking the entire enterprise to shift as one giant phase that optimizes the culture, organisation, operations and last but not least,  the overall customer experience.

 

Learn more from The CRM Team on how your business can transform its digital landscape with automation.

Transform your business

Don’t miss more articles by The CRM Team

Inside Microsoft Dynamics 365: The Benefits for Manufacturers

Inside Microsoft Dynamics 365: The Benefits for Manufacturers

Inside Microsoft Dynamics 365: The Benefits for Manufacturers Do you want your manufacturing organization to take advantage of predictive analytics? If you answered yes, then get ready to learn about how Microsoft Dynamics 365 can help manufacturers. This article will...

Microsoft Ignite – helping businesses get on with business.

Microsoft Ignite – helping businesses get on with business.

Microsoft Ignite - helping businesses get on with business. The Microsoft Ignite digital event was held between 2 and 4 November 2021. This event was the second to be held this year. Over 100,000 attendees from all over the world were expected to attend the November...

What is the future scope of digital transformation?

What is the future scope of digital transformation?

What Is Digital Transformation? Digital transformation is the operational, cultural, and organisational change of a company’s ecosystem. This is achieved by using smart integrated technologies and processes across every level and function of the organisation in a...

Looking for more of the latest headlines?

Why marketing automation is important for every business – including yours

Why marketing automation is important for every business – including yours

Many companies know the term “marketing automation”. But what, exactly, is it? 

In short, marketing automation is this: the digital tools that make marketing simpler and more effective. 

At a broader level, marketing automation refers to the software that makes every part of a marketing campaign – such as emails, social media, blog posts, web pages and more –easier, more effective and less time-consuming to produce. In other words, marketing automation software lets companies easily create strategic, creative campaigns that get real results. 

The role of customer centricity 

In business today, customer expectations are higher than ever. Buyers expect consistent, one-on-one cross-channel journeys and a connected, cohesive customer experience. One of the main purposes of marketing automation is to help companies get this right with every customer, every time. In other words, by delivering the right content, at the right time, to the right people. 

Does your company need marketing automation? 

Industry leaders in nearly every vertical use marketing automation to help drive their businesses forward, connect with their customers, and boost brand loyalty. But does every business need it? Here are some of the benefits:  

  • Improved productivity. Marketing automation means your marketing team no longer needs to perform repetitive, mundane tasks. Instead, they can spend more of their time coming up with strategies to move your business forward creatively. 
  • Personalisation. At the click of a button, you can create a tailored and unique experience for every customer, whether you speak to hundreds, thousands or even tens of thousands of people. With automatic data ingestion from every area of your business, you can enable comprehensive insights into each customer automatically, and speak clearly to their specific wants and needs. 
  • Simplified multi-channel management. Marketing automation helps you keep track of every campaign and every marketing channel from one single hub. 
  • A consistent experience. Marketing automation helps unify all your marketing campaigns, so you can ensure that every customer receives a consistent, on-brand experience.  
  • Better ROI. By targeting customers more effectively, your marketing spend has the potential to yield greater results for every rand spent. 

Should you give marketing automation a try? 

Here’s a quick set of questions to answer about your business.  

  • Can you take a list of customers and easily assess their fit and likelihood to buy? 
  • Can you identify, track and engage individual buyers online? 
  • Are you able to comb through sales leads based on interest and engagement? 
  • Can you measure the specific revenue contribution of every marketing campaign you run?

If the answer to any of these questions is no – or you find your marketing teams spending excess time getting the answers to these questions – marketing automation could be the answer you’re looking for. 

Want to find out more? Chat to us about Dynamics 365 Marketing. Packed with tons of new features and capabilities, it’s the leading tool for driving effective, streamlined marketing campaigns in any industry. 

Win customers and earn loyalty

Don’t miss more articles by The CRM Team

 

Inside Microsoft Dynamics 365: The Benefits for Manufacturers

Inside Microsoft Dynamics 365: The Benefits for Manufacturers

Inside Microsoft Dynamics 365: The Benefits for Manufacturers Do you want your manufacturing organization to take advantage of predictive analytics? If you answered yes, then get ready to learn about how Microsoft Dynamics 365 can help manufacturers. This article will...

Microsoft Ignite – helping businesses get on with business.

Microsoft Ignite – helping businesses get on with business.

Microsoft Ignite - helping businesses get on with business. The Microsoft Ignite digital event was held between 2 and 4 November 2021. This event was the second to be held this year. Over 100,000 attendees from all over the world were expected to attend the November...

What is the future scope of digital transformation?

What is the future scope of digital transformation?

What Is Digital Transformation? Digital transformation is the operational, cultural, and organisational change of a company’s ecosystem. This is achieved by using smart integrated technologies and processes across every level and function of the organisation in a...

Looking for more of the latest headlines?

Teams and Dynamics 365 – They go together like PB & J!

Teams and Dynamics 365 – They go together like PB & J!

Teams and Dynamics 365 – They go together like PB & J!

And that’s just part for the lunchbox of new tech reveals at Microsoft Inspire 2021.

Microsoft recently held its annual Inspire conference – the tech giant’s annual release of all that’s new and innovative in the world of Microsoft. Here’s a quick rundown of 2021’s biggest announcements.

They go together like PB & J: Teams and Dynamics 365

You never know, but “What was life like before Microsoft Teams?” is a question your kids just might ask you someday! With hundreds of millions of daily users around the globe, Microsoft Teams has rapidly established itself as the number one way to keep connected.

To ensure this nifty tool continues to lead the way in business, Microsoft recently announced new innovations and integrations to make Teams even more powerful … along with some other great tech updates that make its product suite one of the most comprehensive and versatile around.

PB and J. Tea and crumpets. Chips and tomato sauce … Some things just go better together. You know it’s true, and Microsoft knows too. That’s why, in 2021 and beyond, Microsoft’s major goal is to support the future of hybrid, collaborative work with Teams.

Going forward, Microsoft Dynamics 365 will work even better together, delivering new ways to exchange ideas and information. Thanks to looser licensing restrictions, Dynamics 365 users will now be able to invite anyone in the company to collaborate on customer documents within a Teams channel or chat. Sales teams will be able to share key info across sales opportunities, customer relationship health, customer history, and more. Users of Dynamics 365 will also be able to add Teams meetings when creating appointments, allowing access to information within a Teams call.

In short, all Teams customers will now receive access to Dynamics 365 data in Teams at no extra cost! The integration will boost productivity for customers and eliminate silos between collaboration and business processes for easy, intuitive way to do business.

Opening the doors to new partnerships: collaborative apps

At Inspire 2021, Microsoft also announced that new apps from companies like SAP Sales Cloud, Atlassian Confluence, ServiceNow, Salesforce, and Workday are coming to Teams. That will mean new opportunities for powerful integrations as well as simplified experiences for IT admins to purchase subscriptions and apps from the Teams admin centre directly. Welcome to a whole new world of functionality from some great ISVs.

Did you say Windows 365?

Inspire 2021 also saw the announcement of Windows 365 – yes, you read that correctly. The solution will give users the ability to connect data, apps, and settings from any endpoint and device. This will mean you can bring collaborative apps, Dynamics 365, Microsoft Teams, and security or identity credentials with you wherever you go. 

Viva, Microsoft Viva

Microsoft also announced new upgrades to Microsoft Viva, including the arrival of Viva Partner Integrations, with a host of content providers to choose from, including Qualtrics, Workday, and many others. Viva Learning APIs will also be available later this year to allow developers to integrate content from learning providers, as well as assignments and due dates.

Empowering partners

In 2021, Microsoft is also empowering partners with new security offerings to improve sustainability, accessibility, and inclusion. For example, Microsoft 365 Lighthouse is now entering preview to provide managed service providers with a central location for security management, while add-on app governance functionality has been added on to the App Security environment.

 

From new ways to use Teams to opening doors to partnerships with new software providers, Inspire 2021 is paving the way for a new age of digital transformation and hybrid work. We’re super excited by the changes and looking forward to seeing what comes next.

Empower your business today.

Don’t miss more articles by The CRM Team

 

Inside Microsoft Dynamics 365: The Benefits for Manufacturers

Inside Microsoft Dynamics 365: The Benefits for Manufacturers

Inside Microsoft Dynamics 365: The Benefits for Manufacturers Do you want your manufacturing organization to take advantage of predictive analytics? If you answered yes, then get ready to learn about how Microsoft Dynamics 365 can help manufacturers. This article will...

Microsoft Ignite – helping businesses get on with business.

Microsoft Ignite – helping businesses get on with business.

Microsoft Ignite - helping businesses get on with business. The Microsoft Ignite digital event was held between 2 and 4 November 2021. This event was the second to be held this year. Over 100,000 attendees from all over the world were expected to attend the November...

What is the future scope of digital transformation?

What is the future scope of digital transformation?

What Is Digital Transformation? Digital transformation is the operational, cultural, and organisational change of a company’s ecosystem. This is achieved by using smart integrated technologies and processes across every level and function of the organisation in a...

Looking for more of the latest headlines?

8 key benefits of marketing automation

8 key benefits of marketing automation

8 key benefits of marketing automation 

In a nutshell, marketing automation refers to all the digital tools that help marketers reach customers more efficiently, effectively and scalably. But what are the real differences between business that use marketing automation and those that don’t? We broke it down.

 

  1. Lower staff costs

Marketing automation means fewer people can effectively do the work of more. How? By helping marketers to be more efficient. The reason: with marketing automation software, almost no time is spent on repetitive “busy work” such as manually creating emails or responding to certain triggers. Imagine a world in which one employee has the same output and effectiveness as a team of 25.

 

  1. Faster, more effective targeting across multiple channels

One of the most powerful benefits that marketing automation offers marketers is the ability to reach customers in a personalised way – both online and offline – at scale.

Whether via phone, text, push notification, email and more, marketing automation makes it easy to deliver targeted messages to your customers at the right time, with zero hassle.

Without marketing automation, running targeted, multi-channel campaigns at scale is almost impossible.

 

  1. Continual A/B campaign testing

There’s only so much time in a day. That’s why, traditionally, marketers test assets such as emails and landing pages only a handful of times before deploying them – and then leave it at that.

Marketing automation tools change everything. Suddenly, you can easily run ongoing A/B tests. That means constant feedback on performance and the ability to constantly iterate, change, and tweak, for optimal performance.

 

  1. Accurate reporting end to end

When using fragmented tools and platforms, reporting on marketing campaigns’ effectiveness can be time consuming and error-prone.

With marketing automation software, everything is simplified – summarised in a single place, no matter the channel. Suddenly, insights are available at a snap of the fingers.

Better yet, marketing automation platforms provide a bird’s-eye view of the entire marketing process.  That helps reveal areas of drop off and complication easily, so you can fix problem spots quickly.

 

  1. Intelligent segmentation and a 360-degree view

Do you know who your customers are? Do you fully understand their wants, needs and desires?

The best marketing automation tools use clever analytics and AI to break down your customers more granularly than would ever be possible otherwise. No matter how many customers you have, you can understand each of them individually, to provide them with the most effective, tailored messaging possible.

 

  1. Better data management

When your business has thousands or tens of thousands of leads, keeping track of engagements can be a daunting task. Marketing automation simplifies and streamlines the process, so that no interaction data is ever wasted, lost, or unaccounted for.

 

  1. Scalable processes and a platform for growth

As your company expands, your marketing activities need to keep pace. Manual processes are difficult to scale. But automated processes scale instantly to fit as many customers and leads as they need to.

 

  1. Better lead nurturing

Sales take time and leads need nurturing. With marketing automation software, you can track campaigns’ effectiveness and respond to your prospective customers’ needs effectively at every stage of the buying journey.

 

In short, marketing automation makes marketing more effective, more reactive, more proactive, more scalable and more personalised. It frees up marketers’ time, so they can focus more on creative, ambitious ways of moving business forward. Finally, it primes companies for growth, as scaling is instant and automatic. No lags and no delays.

All this and more is possible with Dynamics 365 Marketing. Want to learn more?
Chat to us today to learn how to put these new features to work in your business. 

Win customers and earn loyalty

Don’t miss more articles by The CRM Team

 

Inside Microsoft Dynamics 365: The Benefits for Manufacturers

Inside Microsoft Dynamics 365: The Benefits for Manufacturers

Inside Microsoft Dynamics 365: The Benefits for Manufacturers Do you want your manufacturing organization to take advantage of predictive analytics? If you answered yes, then get ready to learn about how Microsoft Dynamics 365 can help manufacturers. This article will...

Microsoft Ignite – helping businesses get on with business.

Microsoft Ignite – helping businesses get on with business.

Microsoft Ignite - helping businesses get on with business. The Microsoft Ignite digital event was held between 2 and 4 November 2021. This event was the second to be held this year. Over 100,000 attendees from all over the world were expected to attend the November...

What is the future scope of digital transformation?

What is the future scope of digital transformation?

What Is Digital Transformation? Digital transformation is the operational, cultural, and organisational change of a company’s ecosystem. This is achieved by using smart integrated technologies and processes across every level and function of the organisation in a...

Looking for more of the latest headlines?

POPIA Explained: Your 5-Minute Guide to SA’s New Data Privacy Law

POPIA Explained: Your 5-Minute Guide to SA’s New Data Privacy Law

Has your inbox suddenly been flooded with mails all about POPIA, privacy and new legal changes? Ours certainly have been!

Now that the dust has settled a little, we’re posting to clarify any remaining questions you might have, and give you a helpful recap about what POPIA is, and what it means going forward.

Intro to POPIA

On July 1st 2021, South Africa’s new Protection of Personal Information Act (POPIA) came into force. With it, data, privacy and record-keeping requirements changed for thousands of organisations around South Africa. Not only for government entities and large corporates, but SMB’s, too.

In brief, the Protection of Personal Information Act (POPIA) is South Africa’s new data protection law. It’s aim is to protect individuals from harm by ensuring the their personal data is always handled correctly, prudently and with their consent.

To do this, the Protection of Personal Information Act lays out a number of specific conditions for when and how it is lawful for someone to process someone else’s personal information. It also places strict requirements on how that data is safeguarded and used.

What do the requirements include?

The POPIA requirements cover factors such as accountability, processing limitations, information quality, openness, security safeguards, and data subject participation, among others.

Some of the basic principles include:

  • Personal information may only be processed in a fair and lawful manner and only with the consent of the data subject.
  • Personal information may only be processed for specific, explicitly defined and legitimate reasons.
  • Personal information may not be processed for a secondary purpose unless that processing is compatible with the original purpose.
  • The data subject whose information you are collecting must be aware that you are collecting such personal information and for what purpose the information will be used.
  • Personal information must be kept secure against the risk of loss, unlawful access, interference, modification, unauthorised destruction and disclosure.
  • Data subjects may request whether their personal information is held, as well as the correction and/or deletion of any personal information held about them.

What is “personal information”?

For the purposes of the act, “personal information” means information relating to an identifiable, living natural person and, where applicable, an identifiable company or other similar legal entity.

Information about age, gender and race, identity numbers, telephone numbers, location information, online identifiers, and personal opinions and preferences are all included in the definition. Personal data on disabilities, physical or mental health, financial, criminal or employment histories are also included.

Who is affected by the act?

Any natural or juristic person who processes personal information – including large corporates and government – are affected. Currently, SMEs are also included.

What steps do companies have to take to comply with the act?

There are various requirements placed on companies by POPIA. Among them are the need to:

  • Appoint an information officer
  • Draft a privacy policy
  • Raise awareness of POPIA among employees
  • Report data breaches
  • Only share personal information when they are lawfully allowed to

At The CRM Team, we’ve always been committed to the strictest client confidentiality and data security protocols. You trust us with your personal data, and we work hard to keep that data secure. With the passage of POPIA, we’re doubling down on that promise, to ensure your personal information is always used appropriately, transparently and in accordance with the applicable laws.

If you have any further questions about POPIA or want to get your business compliant, feel free to get in touch.

Get POPI compliant now!

Don’t miss more articles by The CRM Team

 

Inside Microsoft Dynamics 365: The Benefits for Manufacturers

Inside Microsoft Dynamics 365: The Benefits for Manufacturers

Inside Microsoft Dynamics 365: The Benefits for Manufacturers Do you want your manufacturing organization to take advantage of predictive analytics? If you answered yes, then get ready to learn about how Microsoft Dynamics 365 can help manufacturers. This article will...

Microsoft Ignite – helping businesses get on with business.

Microsoft Ignite – helping businesses get on with business.

Microsoft Ignite - helping businesses get on with business. The Microsoft Ignite digital event was held between 2 and 4 November 2021. This event was the second to be held this year. Over 100,000 attendees from all over the world were expected to attend the November...

What is the future scope of digital transformation?

What is the future scope of digital transformation?

What Is Digital Transformation? Digital transformation is the operational, cultural, and organisational change of a company’s ecosystem. This is achieved by using smart integrated technologies and processes across every level and function of the organisation in a...

Customer Insights and why you need them

Customer Insights and why you need them

In the competitive world of business today, customers expect a lot from businesses. Not only do they demand high-quality goods and services but they want high-quality experiences to accompany them.

Customer insights are the tools forward-thinking businesses use to make sure every aspect of their business delivers on customer expectations. This spans everything from core products and services to the sales cycle, after-sales service, marketing activities and more.

What are customer insights?

At a basic level, customer insights are the ways companies use and interpret customer data, behaviours, and feedback to improve product/service development and enhance customer support.

They are crucially important because they not only help businesses serve their customers better, but they help businesses understand customer behaviour when it comes to purchasing decisions. By understanding how customers think and feel, what their goals and preferences are, and what they’re looking for in the brands they use, companies can make a genuine difference in customers’ lives and be rewarded with loyalty and growing revenue.

At a practical level, customer insights can help brands answer key business questions such as:

  • How is our brand perceived by customers?
  • How can we serve our customers better?
  • How can we better anticipate our customers’ needs?
  • How can we effectively introduce a new product or service to our customers?
  • What can we do to increase the conversion rates of marketing campaigns?

Can customer insights make a difference to the bottom line?

Gallup research shows that organizations that leverage customer behavioural insights outperform peers by 85 percent in sales growth and more than 25 percent in gross margin. And according to Microsoft, “A moderate increase in customer experience generates an average revenue increase of $775 million over three years for a company with $1 billion in annual revenues.”

Benefits of using customer insights

By using customer insights to inform strategic and tactical decisions, you can develop deeper relationships with your customers, better understand the connected customer, and generate meaningful and quantifiable results. Other benefits of using customer insights include:

  • Improved customer lifetime value
  • Reduced customer churn. With the right data, you can identify areas where you can improve customer service to better satisfy your customers
  • The ability to leverage promotions specifically targeted to your customers who are most likely to buy
  • Better optimisation of your product pricing, through better market understanding
  • The intelligence necessary to expand into new markets or leave underperforming markets

Tapping into Customer Insights

With Microsoft Dynamics 365 Customer Insights, you can leverage leading technology to better understand your customers and drive your business forward.

Customer Insights allows you to:

  • Measure customer behavior on your digital platforms
    • Track engagement using web analytics
    • Track engagement using mobile app analytics
    • Build custom reports for your specific business needs
    • See how customers progress through the journey
  • Connect data for deep audience insights
    • Bring together all your customer data using prebuilt connectors
    • Streamline data standardization to create comprehensive profiles
    • Enrich profiles with interests and preferences
    • Augment profiles with customer feedback
  • Predict customer needs using built-in AI
    • Identify high-value and at-risk customers
    • Recommend relevant products and services
    • Discover new audience segments
    • Track business performance
    • Extend and customize for advanced insights

And more.

 

If you’d like to find out more about how to leverage Dynamics 365 Customer Insights in your business, get in touch with us and we’ll show you how.

 

Win customers and earn loyalty

Don’t miss more articles by The CRM Team

 

Inside Microsoft Dynamics 365: The Benefits for Manufacturers

Inside Microsoft Dynamics 365: The Benefits for Manufacturers

Inside Microsoft Dynamics 365: The Benefits for Manufacturers Do you want your manufacturing organization to take advantage of predictive analytics? If you answered yes, then get ready to learn about how Microsoft Dynamics 365 can help manufacturers. This article will...

Microsoft Ignite – helping businesses get on with business.

Microsoft Ignite – helping businesses get on with business.

Microsoft Ignite - helping businesses get on with business. The Microsoft Ignite digital event was held between 2 and 4 November 2021. This event was the second to be held this year. Over 100,000 attendees from all over the world were expected to attend the November...

What is the future scope of digital transformation?

What is the future scope of digital transformation?

What Is Digital Transformation? Digital transformation is the operational, cultural, and organisational change of a company’s ecosystem. This is achieved by using smart integrated technologies and processes across every level and function of the organisation in a...