Users are Key
“Even the best teams can’t predict every possible pitfall.”Companies like Uber and AirBnB get this. They ship early and often. By doing this they get crucial feedback from their end-users. The product is shaped so that it genuinely meets a need, mitigating their risk. It costs 30-100 times more to fix a problem after a project has finished than during it. So this approach makes financial sense as well. Dr. Susan Weinschenk, Chief of UX Strategy at Human Factors International, said business applications need to do three things well:
- Be easy to use
- Satisfy user expectations and
- Meet business goals
“You might think you’ve addressed every flaw in your design, but until you get user feedback, you won’t know how people really use and perceive what you’ve created.”
- Incorrect assumptions about user behavior
- Unnecessary features
- Confusing navigation
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