The Business Case for CRM
The stats from 362 companies
The headline numbers above are average increases reported for each department. Much bigger increases are possible with full interdepartmental CRM co-ordination – something we call operational/analytical CRM.
If you do a CRM installation with us, we can get you to this operational/analytical level. It’s not something you can achieve overnight, but letting us help you makes the whole process a lot quicker. It’s something definitely worth doing. Nucleus Research estimates this unlocks a whopping four-fold increase on the benefits above.
Want the full Nucleus report? Click here
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