Microsoft Overtakes Salesforce.com

They’ve led for decades. But things are now fading for Salesforce.com. In the recent Forrester Wave report Microsoft is ahead in Salesforce.com’s traditional stronghold: sales software[1]. This is a big coup for Microsoft who have been making gains in this area for a long time.

“Microsoft delivers on intelligent seller productivity.” – Forrester 2017 Q2 report

What should worry all Microsoft’s competitors: this latest Forrester Wave is based on Microsoft’s 2016 release. Wait until Forrester assesses Microsoft’s deep integration with LinkedIn – predicted to be a game-changer by many. The seamless flow between Outlook, Dynamics 365 and Sales Navigator (LinkedIn) is going to make it harder for Sales Directors to justify the higher expense of Oracle, SAP or Saleforce.com

The Satya Nadella Treatment

You might ask yourself what has given Microsoft the edge? While they have invested heavily in machine learning/artificial intelligence, and the now famous acquisition of LinkedIn, Forrester put it down to a “heightened focus on seller productivity”.

Sales software has traditionally focused on reporting and analytics. But with deep integration into Outlook, Microsoft has made it possible for sales reps to more productive on the go. Simple things such as not switching between apps has recently been shown to have a massive impact on revenue.

Forrester concludes:

“Microsoft is a best fit for companies looking to capitalize on the productivity gains of their other Microsoft cloud investments” – which is fairly obvious. But interestingly, they go on to say:

“..and those companies that are …looking to disrupt their peers with AI and machine learning

Sales teams across the globe are already disrupting their competitors with Microsoft’s new Dynamics 365 platform, but ironically, this disruptive ability is already being felt by Microsoft’s own competitors.

If you want to find out more, why not check out: Office 365 & Dynamics 365

[1] John Bruno, The Forrester Wave: Sales Force Automation Solutions, Q2 2017 (Forrester)

Don’t miss more articles by The CRM Team

 

First Look: Dynamics 365 for Customer Insights

Dynamics 365 for Customer Insights is coming! Over 2.5 quintillion bytes of data are created every single day.[1] But despite all this data being produced, not one business has their customer data in a single place. What impact is this having on your business? With...

Automated and Amplified: Sales Meets A.I.

Automated and Amplified: Sales Meets A.I. Sales is evolving. Predictive and powerful, it’s no longer just speed that separates the best from the rest – it’s processing power. Today’s strongest sales engines are not only blisteringly quick – thanks to A.I. they’re now...

Reduce costs. Sell more. Make your customers happier.

Reduce costs. Sell more. Make your customers happier. Consistently great customer service is getting harder to achieve. Social media has enlarged a customer’s voice - good when companies are being praised, but damaging when they are being criticised. Since 2009, there...

Looking for more of the latest headlines?