Microsoft Overtakes Salesforce.com
“Microsoft delivers on intelligent seller productivity.” – Forrester 2017 Q2 report
The Satya Nadella Treatment
You might ask yourself what has given Microsoft the edge? While they have invested heavily in machine learning/artificial intelligence, and the now famous acquisition of LinkedIn, Forrester put it down to a “heightened focus on seller productivity”.
Sales software has traditionally focused on reporting and analytics. But with deep integration into Outlook, Microsoft has made it possible for sales reps to more productive on the go. Simple things such as not switching between apps has recently been shown to have a massive impact on revenue.
“Microsoft is a best fit for companies looking to capitalize on the productivity gains of their other Microsoft cloud investments” – which is fairly obvious. But interestingly, they go on to say:
“..and those companies that are …looking to disrupt their peers with AI and machine learning”
Sales teams across the globe are already disrupting their competitors with Microsoft’s new Dynamics 365 platform, but ironically, this disruptive ability is already being felt by Microsoft’s own competitors.
If you want to find out more, why not check out: Office 365 & Dynamics 365
Don’t miss more articles by The CRM Team
The Neuroscience of Customer Experience (CX) & Digital TransformationThere is a new CX balancing act—the need for digital and a want for human. After 15-years of doing retail mystery shops and lecturing Customer Experience (CX) at the Gordon Institute of Business...
A day in the life of a Delivery ManagerA Delivery Manager in a company oversees the product delivery process for clients and developers. A Delivery Manager's essential duties are ensuring accuracy and timeliness, coordinating the developers, managing budgets and...
Digital Transformation & Customer Experience (CX)Background In today’s customer-led business world, most businesses are not facing digital disruption – they’ve already been disrupted by Industry 4.0. In fact, digital tech and customer centricity is not a...
Discover More Stories