First Group Transforms Customer Engagement with Microsoft Dynamics 365
By implementing Microsoft Dynamics 365 Marketing and Customer Insights, First Group automated key business processes, improved efficiency, and gained an integrated customer view across operations.
The CRM Team
Oct 12, 2025
6 Mins Read
The Problem
First Group’s back-end operations were manual, which resulted in slower turnaround times and much higher administrative expenditures.
The group exclusively used a selfdeveloped property management system; there were no CRM systems in place.
The Solution
First Group was able to automate the manual processes they had in place and digitalize operations thanks to the implementation of Dynamics Marketing and Customer Insights, which enhanced efficiency and decreased manual administrative costs. The organization can now do something they have never been able to do before: receive a complete 360° customer view
Microsoft Dynamics 365
Marketing
Microsoft Dynamics 365
Customer Insights
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