8 key benefits of marketing automation
In a nutshell, marketing automation refers to all the digital tools that help marketers reach customers more efficiently, effectively and scalably. But what are the real differences between business that use marketing automation and those that don’t? We broke it down.
- Lower staff costs
Marketing automation means fewer people can effectively do the work of more. How? By helping marketers to be more efficient. The reason: with marketing automation software, almost no time is spent on repetitive “busy work” such as manually creating emails or responding to certain triggers. Imagine a world in which one employee has the same output and effectiveness as a team of 25.
- Faster, more effective targeting across multiple channels
One of the most powerful benefits that marketing automation offers marketers is the ability to reach customers in a personalised way – both online and offline – at scale.
Whether via phone, text, push notification, email and more, marketing automation makes it easy to deliver targeted messages to your customers at the right time, with zero hassle.
Without marketing automation, running targeted, multi-channel campaigns at scale is almost impossible.
- Continual A/B campaign testing
There’s only so much time in a day. That’s why, traditionally, marketers test assets such as emails and landing pages only a handful of times before deploying them – and then leave it at that.
Marketing automation tools change everything. Suddenly, you can easily run ongoing A/B tests. That means constant feedback on performance and the ability to constantly iterate, change, and tweak, for optimal performance.
- Accurate reporting end to end
When using fragmented tools and platforms, reporting on marketing campaigns’ effectiveness can be time consuming and error-prone.
With marketing automation software, everything is simplified – summarised in a single place, no matter the channel. Suddenly, insights are available at a snap of the fingers.
Better yet, marketing automation platforms provide a bird’s-eye view of the entire marketing process. That helps reveal areas of drop off and complication easily, so you can fix problem spots quickly.
- Intelligent segmentation and a 360-degree view
Do you know who your customers are? Do you fully understand their wants, needs and desires?
The best marketing automation tools use clever analytics and AI to break down your customers more granularly than would ever be possible otherwise. No matter how many customers you have, you can understand each of them individually, to provide them with the most effective, tailored messaging possible.
- Better data management
When your business has thousands or tens of thousands of leads, keeping track of engagements can be a daunting task. Marketing automation simplifies and streamlines the process, so that no interaction data is ever wasted, lost, or unaccounted for.
- Scalable processes and a platform for growth
As your company expands, your marketing activities need to keep pace. Manual processes are difficult to scale. But automated processes scale instantly to fit as many customers and leads as they need to.
- Better lead nurturing
Sales take time and leads need nurturing. With marketing automation software, you can track campaigns’ effectiveness and respond to your prospective customers’ needs effectively at every stage of the buying journey.
In short, marketing automation makes marketing more effective, more reactive, more proactive, more scalable and more personalised. It frees up marketers’ time, so they can focus more on creative, ambitious ways of moving business forward. Finally, it primes companies for growth, as scaling is instant and automatic. No lags and no delays.
All this and more is possible with Dynamics 365 Marketing. Want to learn more?
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