4 Reasons Why Microsoft’s Becoming Cool Again
During the 1980s Microsoft dominated the business world. In that era, being loved or hated didn’t matter much because it was all about winning. And Microsoft was a winning machine.
But something happened in the 1990s – Microsoft didn’t just continue to win, they also became cool.
I remember it well. I was on a work experience placement. After I had done a week of making tea, the boss of the IT department called me over and whispered ‘Have a look at this.’ It was a beta version of Windows 95 – and it blew my mind.
Windows 95 was a turning point for Microsoft. If you remember its forerunner, 3.1 (C:\>win), Windows 95 was a big jump.
They queued round the block to get their hands on a copy – take that Apple! Friends stars, Matthew Perry and Jennifer Aniston did an hour-long instructional video for it
And the Rolling Stones were paid $8m to use ‘Start Me Up’ for the television ads, which are still pretty good today.
But change is in the air.
1. Collaboration has replaced Confrontation
Gone is the brashness and talk of world domination. No longer are competitors vilified, but under new CEO Satya Nadella, they’re embraced as partners.
2. Design has been Elevated in Importance
Steve Jobs famously criticised Microsoft for having ‘no taste’
Packaging was cluttered with slogans and symbols. Many people had fun with this, imagining how Microsoft, in contrast to Apple, might have packaged the iPod.
Have a look at this screen shot from a current Microsoft webpage.
3. Their Software is Becoming Slick Again
It’s not just an up-to-date look, there’s substance to the packaging. To steal a phrase, Microsoft are making some ‘insanely great’ products again. As we’ve come to expect with our phones and tablets, software should just work – and with these it does. Slick is the new norm and Microsoft are embracing this.
Our CEO at The CRM Team spent a little while playing around with Power Apps and exclaimed ‘I’ve just built an app in 30 minutes that would have used to have taken a developer 3 days!’– and apparently he can’t even code. We’ve already got Flow working to automate some of our repetitive tasks – and it’s damn good.
Have you tried Power BI yet? Data is becoming accessible AND beautiful again. We’re very excited by this and are already helping our clients see the information they need in a format that actually invites you to delve in.
And we’ve already stated how excited we are that Dynamics 365 is on its way!
4. They are back on the cutting edge.
Microsoft are investing heavily in the Internet of Things, and Machines Learning. And we are very excited about the business implications of this. But they are also doing some really fun stuff as well. When a promo video gets these sorts of comments on YouTube we know things are starting to change:
“Probably the first ad I’ve ever clicked on because I actually wanted to watch it – holy crap”
“What is this sorcery?”
We hope you agree, but it looks like the Seattle Megalith is getting its cool back.
Don’t miss more articles by The CRM Team
The Neuroscience of Customer Experience (CX) & Digital TransformationThere is a new CX balancing act—the need for digital and a want for human. After 15-years of doing retail mystery shops and lecturing Customer Experience (CX) at the Gordon Institute of Business...
A day in the life of a Delivery ManagerA Delivery Manager in a company oversees the product delivery process for clients and developers. A Delivery Manager's essential duties are ensuring accuracy and timeliness, coordinating the developers, managing budgets and...
Digital Transformation & Customer Experience (CX)Background In today’s customer-led business world, most businesses are not facing digital disruption – they’ve already been disrupted by Industry 4.0. In fact, digital tech and customer centricity is not a...
Discover More Stories