4 Reasons Why Microsoft’s Becoming Cool Again

1. Collaboration has replaced Confrontation
Gone is the brashness and talk of world domination. No longer are competitors vilified, but under new CEO Satya Nadella, they’re embraced as partners.
2. Design has been Elevated in Importance
Steve Jobs famously criticised Microsoft for having ‘no taste’ Packaging was cluttered with slogans and symbols. Many people had fun with this, imagining how Microsoft, in contrast to Apple, might have packaged the iPod:


3. Their Software is Becoming Slick Again
It’s not just an up-to-date look, there’s substance to the packaging. To steal a phrase, Microsoft are making some ‘insanely great’ products again. As we’ve come to expect with our phones and tablets, software should just work – and with these it does. Slick is the new norm and Microsoft are embracing this. Our CEO at The CRM Team spent a little while playing around with Power Apps and exclaimed ‘I’ve just built an app in 30 minutes that would have used to have taken a developer 3 days!’– and apparently he can’t even code. We’ve already got Flow working to automate some of our repetitive tasks – and it’s damn good. Have you tried Power BI yet? Data is becoming accessible AND beautiful again. We’re very excited by this and are already helping our clients see the information they need in a format that actually invites you to delve in. And we’ve already stated how excited we are that Dynamics 365 is on its way!4. They are back on the cutting edge.
Microsoft are investing heavily in the Internet of Things, and Machines Learning. And we are very excited about the business implications of this. But they are also doing some really fun stuff as well. When a promo video gets these sorts of comments on YouTube we know things are starting to change: “Probably the first ad I’ve ever clicked on because I actually wanted to watch it – holy crap” “What is this sorcery?”Don’t miss more articles by The CRM Team
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