What is the Minimum Viable Product?

Minimum Viable Product (MVP) is a commonly misunderstood term. This video is adapted from Crisp’s blog by Henrik Kniberg explaining his, now famous, MVP drawing. His drawing shows up all over the place, in articles and presentations, even in a book (Jeff Patton’s “User Story Mapping”).


Many state that the drawing really captures the essence of iterative and incremental development, lean startup, and MVP (minimum viable product). However, some misinterpret it, which is quite natural when you take a picture out of its original context. Some criticize it for oversimplifying things, which is true. The picture is a metaphor. That’s why we’ve made this video to put the picture in its true context. Enjoy.

Want to find out more?

Check out how our implementation process makes use of the minimal viable product.

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