Misaligned teams have trouble coordinating, operate with separate information, and miss goals and benchmarks because their metrics and data are different. Separate solutions put both teams at a disadvantage because each team only sees part of the picture. This leads to missed opportunities, miscommunications, and ineffective strategies, all of which negatively affect customer outreach.

If your organization is using separate solutions for marketing and sales, your teams aren’t getting the whole picture. Read on to learn how to empower your sales and marketing teams with a unified, integrated solution.