Inside Microsoft Dynamics 365: The Benefits for Manufacturers

Inside Microsoft Dynamics 365: The Benefits for Manufacturers

Inside Microsoft Dynamics 365: The Benefits for Manufacturers

Do you want your manufacturing organization to take advantage of predictive analytics?

If you answered yes, then get ready to learn about how Microsoft Dynamics 365 can help manufacturers. This article will share the latest in manufacturing processes. We’ll cover the benefits from supply chain management to customer service.

Microsoft Dynamics 365 Steps Up

Microsoft Dynamics 365 is an integrated, data-driven software solution. It helps manufacturers shorten and optimize their sales cycle. In addition, the tools empower a personalized customer service experience and enhance customer loyalty.

This tool strengthens customer relationships with the manufacturer. It also centralizes, optimizes, and streamlines the customer’s experience data. Some of the benefits include:

  • Identify critical customers for revenue opportunities
  • Control leads campaign from lead generation to capitalization
  • Provide personalized engagement based on customer’s journey
  • Run simultaneous campaigns using web content, email, and events

Dynamics 365 transforms the customer’s journey into a great buying experience. This documented experience empowers sales, marketing, customer service, and customer insights.

Sales

Microsoft Dynamics 365 connects salespeople to customers through their preferred selling and communication channel. The software’s AI can shorten the sales cycle with suggested best action steps. These steps focus on the highest-priority activity that has the most significant potential to close.

The system also predicts revenue fluctuations. When addressing the funnel, the system highlights the customers needing attention from the salesperson.

Marketing

The software supports the marketing team in finding and nurturing the right leads. The unit can focus on the latest trends and create a connected customer experience. The experience is a personalised journey that strengthens relationships and builds loyalty.

For a holistic experience, marketing, sales, commerce, and services impact the customer journey. Marketing can use AI-driven content recommendations to enhance the experience. Also, the AI provides relevant actions for customer segmentation, channels, and analytics.

Microsoft Dynamics 365 connects with other tools most marketing departments use. The built-in features protect the customer data and provide the information needed for personalisation. The best part is its ability to customise the experience journey.

The marketing team will also enjoy the predictive, design, and delivery aspects of the tool.

Customer Service

Customer service employees will appreciate the connected experience. Before a customer connects to a customer service employee, they’ll have the choice of working with an automated self-service module. This module uses virtual agents and a portal to a deep knowledge base.

For those customers wanting to speak with a live person, the AI productivity tools take the guesswork out of case resolution. The system provides the correct information at the right time. Also, AI insights and analytics improve the customer and agent experience.

Field Services

Microsoft Dynamics 365 provides everything needed to optimise resources that help improve the technicians’ efficiencies. The result includes reduced operational costs. Most of these savings come from the team being more proactive.

The system provides predictive services that can prevent many reactive situations from happening.

Finance

Operational expenses decrease by using the system along with the simplification of financial complexities. These successful results come from AI-driven insights.

The fine-tuning of the financial controls generate reports and embedded analytics to keep the team on task. The automated processes also reduce the time needed for financial reporting.

Microsoft Dynamics 365 can also watch financial performance and budgets. The automated tasks boost productivity to maximise financial performance. Regulatory reporting and financial planning also take advantage of the AI process.

The system uses rule-based charts, a no-code configuration process, and automated tasks to boost productivity. In addition, this solution connects to electronic invoicing and global payments.

Operations

Supply chain management uses predictive operations. As a result, the manufacturing process gets simplified and automated. Also, the system extends the life of the assets.

Managing the process in the cloud helps ensure business continuity.

Commerce

Microsoft Dynamics 365 provides the ability for customers to connect when, how, and where they want on any device. The system creates a consistent engagement across both online and offline channels. You also get a comprehensive view of your customers and partners.

The process uses a unified commerce platform to foster relationships. The solution scales to meet your needs both on the vendor and consumer sales side. The user-friendly applications create a friction-free retail experience.

The infusion of AI plays a role in your ability to scale commerce solutions. This ability drives a strong ROI and supports the optimisation of business practices.

HR

Self-service HR tools provide empowerment for employees to get the information they need when they need it. The data can include:

  • Benefits
  • Compensation
  • Leave and absence
  • Certifications
  • Training
  • Compliance programmes

This process frees up HR professionals to handle complex and urgent issues.

The HR solution is scalable, so it grows as your company grows. The system also connects with partnering systems to centralise the information.

The result is better decision making and happy employees.

Reinvent and Innovate

Microsoft Dynamics 365 brings insight into operations that allow you to cut expenses. This focus inspires positive change in operations to address optimization. It also impacts change with shortened processes and cost-cutting.

This means you can improve on time to market.

The tool also helps with collaboration so teams can improve:

  • Speed research and development
  • Reduce costing and resources
  • Innovate production processes
  • React faster to trends and industry developments

Dynamics 365 allows you to reinvent a product. This might come from innovation or the development of a new product based on a shift in the market. The system gives you the agility and needed information to stay in the game

Real-Time Insight

Microsoft Dynamics 365 provides real-time insight. Manufacturing organizations can also capitalize on predictive analytics. Plus, machine learning fuels the communication between CRM and ERP systems.

The manufacturing industry can now provide every employee with customer service answers. In addition, the manufacturing processes can also transform with real-time data during production.

Contact us if you’re ready to learn more about the intelligent platform. Also, check out our other blog posts on similar topics.

Transform your business

Don’t miss more articles by The CRM Team

 

Inside Microsoft Dynamics 365: The Benefits for Manufacturers

Inside Microsoft Dynamics 365: The Benefits for Manufacturers

Inside Microsoft Dynamics 365: The Benefits for Manufacturers Do you want your manufacturing organization to take advantage of predictive analytics? If you answered yes, then get ready to learn about how Microsoft Dynamics 365 can help manufacturers. This article will...

Microsoft Ignite – helping businesses get on with business.

Microsoft Ignite – helping businesses get on with business.

Microsoft Ignite - helping businesses get on with business. The Microsoft Ignite digital event was held between 2 and 4 November 2021. This event was the second to be held this year. Over 100,000 attendees from all over the world were expected to attend the November...

What is the future scope of digital transformation?

What is the future scope of digital transformation?

What Is Digital Transformation? Digital transformation is the operational, cultural, and organisational change of a company’s ecosystem. This is achieved by using smart integrated technologies and processes across every level and function of the organisation in a...

Microsoft Ignite – helping businesses get on with business.

Microsoft Ignite – helping businesses get on with business.

Microsoft Ignite – helping businesses get on with business.

The Microsoft Ignite digital event was held between 2 and 4 November 2021. This event was the second to be held this year. Over 100,000 attendees from all over the world were expected to attend the November 2021 Microsoft Ignite event.

 

Microsoft showed up with many of its heavyweights to present the company’s newest services offerings. Here are a few new services that Microsoft either has already implemented or will implement soon.

 

Industry-specific cloud services.

 

The company also announced some industry-specific services. One of these is the Microsoft Cloud for Manufacturing. Some smart factories can generate 1 petabyte of data each day. This data can be precious if harnessed correctly. Still, most companies use less than 1 percent of their data to generate new services or business models.

 

The Microsoft Cloud for Manufacturing connects the intelligent, integrated cloud, and edge capabilities of the Microsoft stack to essential manufacturing processes. It connects your staff, assets, workflow, and business processes to enable you to build a more robust manufacturing business.

 

Another industry-specific offering announced by Microsoft is the Microsoft Cloud for Financial Services. The Microsoft Cloud for Financial Services incorporates Microsoft Azure, Microsoft 365, Microsoft Dynamics 365, and Microsoft Power Platform with unique features designed to support the financial services industry.

 

According to Microsoft, the Microsoft Cloud for Financial Services “was also designed for even the most complex control frameworks and regulatory requirements facing the industry, with [their] multi-layered security, comprehensive compliance, and trust commitments build-in”.

 

Microsoft Cloud for Financial Services aims to enhance customer and employee experiences, combat financial crimes, and manage security and compliance.

 

Microsoft also released the Microsoft Cloud for Nonprofit. This tool is built for roles unique to the nonprofit sector like fundraisers, program managers, and volunteer managers. Microsoft Cloud for Nonprofit assists role players to better engage with supporters, manage data, and design and deliver programs.

 

Microsoft Cloud for Sustainability assists organizations pursue and achieve their sustainability goals. The tool enables organizations to record, report, and reduce their carbon emissions.

 

Microsoft Cloud for Healthcare also received new updates that will enhance patient experiences, frontline worker collaboration, and care coordination.

 

New features for Microsoft Dynamics 365.

Dynamics 365 also received new features to assist businesses and their employees in navigating the new hybrid world. These features revolve around enhancing connectivity and streamlining communication and collaboration.

Collaborative apps for Microsoft Dynamics 365, Power Platform, Office 365, and Teams.

Updates to Dynamics 365 that are currently in preview will allow organizations to “operate as one business, everywhere.” Dynamics 365 and teams promote accessibility to business data. That means relevant information gets to the persons who need it most in order to make informed business decisions.

 

These new features give sales teams access to experts in your organization. This will allow your sales team to build informed proposals that address your customers’ needs. Sales teams can invite anyone in your company to collaborate with them via a Teams chat or channel. They could also make use of the “chat now” pop-up feature in Dynamics 365 or use the inbound/outbound digital voice feature.

 

The new collaborative features encourage real-time engagement. Collaborators can see who is working on a project with them. The Dynamics 365 apps also make it easy for individuals to contact those who are collaborating with them. These communication options include calls, chats, and scheduling meetings.

 

Microsoft Customer Experience Platform.

The Microsoft Customer Experience Platform allows your business to harness your customer data to create more personalized customer journeys. “With a deep understanding of customers and rich, out-of-the-box insights, organizations can now understand and predict intent to deliver the right content on the right channel and I the right moment.”

 

The Consent-enabled Customer Data Platform (CDP) (currently in preview) permits your chief data officer to use consent data in the consumer platform. This can help your business construct complete customer profiles while protecting their data.

 

The business-to-business CDP merges customer data from various sources. This includes CRM tools, email, websites, social networks, partner systems, and even point-of-sales.

 

In addition to this, AI content creation features automatically generate content snippers that can be used as the starting point for customer emails. This simplifies segment creation and enhances targeting to specific audiences.

 

Microsoft Dynamics Supply Chain Management.

 

Microsoft Dynamics 365 Supply Chain Management can help you to “predict demand shifts, supply constraints, and equipment downtime by eliminating siloed Manufacturing Execution Systems (MES) to improve visibility of the production floor”.

 

More than that, Microsoft has added a priority-based feature (in preview) to the planning optimization engine in Dynamics 365 Supply Chain management. This helps to avoid out-of-stock situations. This feature automatically calculates which high-demand stock needs to be replenished based on outstanding orders, current stock levels, and projected inventory. This automation can streamline a company’s supply chain management processes.

 

Microsoft Dynamics 365 Customer Service voice channel.

Customer service solutions revealed during the Microsoft Ignite event include the Microsoft Dynamics 365 Customer Service voice channel. According to Microsoft, “this addition to the existing omnichannel capabilities leverages the power of Microsoft Teams to bring traditional Contact Centre as a Service (CCaaS), Unified Communications as a Service (UCaaS), and Customer Engagement Center (CEC) under a single, integrated customer service Software as a Service (SaaS) solution with Dynamics 365 Customer Service”.

 

The Microsoft Ignite event revealed a smorgasbord of exciting new features that encourage more effective and efficient collaboration and business processes, helping your business get on with its business.

Transform your business

Don’t miss more articles by The CRM Team

 

Inside Microsoft Dynamics 365: The Benefits for Manufacturers

Inside Microsoft Dynamics 365: The Benefits for Manufacturers

Inside Microsoft Dynamics 365: The Benefits for Manufacturers Do you want your manufacturing organization to take advantage of predictive analytics? If you answered yes, then get ready to learn about how Microsoft Dynamics 365 can help manufacturers. This article will...

Microsoft Ignite – helping businesses get on with business.

Microsoft Ignite – helping businesses get on with business.

Microsoft Ignite - helping businesses get on with business. The Microsoft Ignite digital event was held between 2 and 4 November 2021. This event was the second to be held this year. Over 100,000 attendees from all over the world were expected to attend the November...

What is the future scope of digital transformation?

What is the future scope of digital transformation?

What Is Digital Transformation? Digital transformation is the operational, cultural, and organisational change of a company’s ecosystem. This is achieved by using smart integrated technologies and processes across every level and function of the organisation in a...

What is the future scope of digital transformation?

What is the future scope of digital transformation?

Digital transformation is the operational, cultural, and organisational change of a company’s ecosystem. This is achieved by using smart integrated technologies and processes across every level and function of the organisation in a strategic and futuristic way. New capability developments are becoming more centred around the transformational landscape in order to be more people-orientated, agile, customer-centric, streamlined, and efficient.

To take away from this, it’s not always going to be about the technology or the kinds of disruption that comes with it. What it really signifies is that the value, people, and optimization will be able to rapidly adapt through the intelligent use of technology and information while focusing on the changes in the present and the future.

 

The Digital Landscape

 

The digital landscape thrives on transformation. All the while, organisations are currently experiencing present day shifts and new trends that lead to these shifts and changes. One approach to embracing change and achieving transformation is by forming a solid digital transformation strategy that allows for faster deployment.

All of this can be induced by several factors and more often than not, at the same time.

  1. The expectations of customers and the level of their behaviour.
  2. New economic realities
  3. Shifts in society
  4. Industry disruption
  5. Emerging or existing technologies

It’s about keeping the various connected intermediary goals in mind as the digital journey moves towards optimizing all systems, divisions and business processes within the ecosystem. This is all happening in a more hyper-connected age where creating the right channels from start to finish is in function within that journey.

Digital Disruption

 

Digital disruption is described as and is used in the sense that organisations are challenged by new or existing companies known to have mastered their new tech and digital skills. However, we can look at digital disruption as a shift in the power of all relationships. As a human phenomenon, disruption is a shift in the way people use technology, ultimately affecting their expectations and behaviours. However, even as forthcoming as new technology is when it comes to the broader spectrum of consumer and organisational experiences, it can lead to leveraging the use of technology to address the changes and behaviours.

 

Digital disruptions can be caused by numerous factors:

Emerging Technologies

How customers, partners and stakeholders use and adopt technologies is the leading cause of disruption than the actual technology itself. The top technologies that have the potential to cause disruptions are: IoT technologies, artificial intelligence, virtual reality etc. More so, when these technologies are connected and enable new applications and features, this is when it has the potential to be at its most disruptive.

Customer Demands & Behaviour

When technologies turn into business challenges, how the consumer uses and adopts the technology plays a huge role in disruption. With access to various technologies and that user adoption is becoming more integrated into business strategies, this encourages and promotes change – especially when an organisation wants to stay competitive in the market and needs help optimizing their processes and customer experiences. The shifts can even be felt on a societal level as the needs of the customers are also left impacted, which means organisations can leverage new technologies to meet new demands.

The Innovation & Invention phenomena

Whether it’s innovation in healthcare, science, economics or politics – any form of societal influence can become a potential business challenge. Advancements and novel approaches within an industry or sector have the potential to reshape and change the way society adopts and interacts with those innovations. It’s about being prepared for anything and everything that is likely to shift.

Industry or Ecosystem Induced

The ecosystem in which businesses find themselves is constantly changing, as well as the interdependent and connectedness of things. This has led us to interacting with new technologies to meet those shifts. For instance, when COVID-19 made its global appearance in 2020, small businesses to large enterprises were forced to accelerate digital transformation to meet their customers’ demands. Organisations also have to deal with geo-political changes, societal shifts, and much like COVID-19, unpredictable events.

The Future Scope of digital transformation

 

According to an i-scoop article,  “the pace of digital transformation started accelerating due to the COVID-19 pandemic. Organisations and societies as a whole needed to leverage technologies across all aspects of business and even into our everyday lives. We’ve seen more and more obvious areas to become more digital than ever before.”

 

Areas of the “new normal” in a hyper-connected age include:

  1. The introduction to Hybrid/remote working
  2. People have started using various channels for specific purposes for the first time.
  3. Sales and marketing leverage off these new shifts with newer technology and applications.

 

One of the longer-lasting consequences to note is that most organisations don’t revise and prepare their digital transformation roadmaps and structures, along with their investments in digital experiences and ecosystems. By now, at least 30% of organisations have accelerated any form of innovation to future-proof their business.

 

Where customers are concerned, digital transformation has taken centre stage when it comes to analysing their demands and behaviours as the customer experience is known to be one of the key focal points. This is where business and IT are able to meet from a transformational perspective. However, it’s more than just the functions that start from front-end to customer-facing interactions, including the touchpoints. It’s about linking the entire enterprise to shift as one giant phase that optimizes the culture, organisation, operations and last but not least,  the overall customer experience.

 

Learn more from The CRM Team on how your business can transform its digital landscape with automation.

Transform your business

Don’t miss more articles by The CRM Team

Inside Microsoft Dynamics 365: The Benefits for Manufacturers

Inside Microsoft Dynamics 365: The Benefits for Manufacturers

Inside Microsoft Dynamics 365: The Benefits for Manufacturers Do you want your manufacturing organization to take advantage of predictive analytics? If you answered yes, then get ready to learn about how Microsoft Dynamics 365 can help manufacturers. This article will...

Microsoft Ignite – helping businesses get on with business.

Microsoft Ignite – helping businesses get on with business.

Microsoft Ignite - helping businesses get on with business. The Microsoft Ignite digital event was held between 2 and 4 November 2021. This event was the second to be held this year. Over 100,000 attendees from all over the world were expected to attend the November...

What is the future scope of digital transformation?

What is the future scope of digital transformation?

What Is Digital Transformation? Digital transformation is the operational, cultural, and organisational change of a company’s ecosystem. This is achieved by using smart integrated technologies and processes across every level and function of the organisation in a...

Looking for more of the latest headlines?

Why marketing automation is important for every business – including yours

Why marketing automation is important for every business – including yours

Many companies know the term “marketing automation”. But what, exactly, is it? 

In short, marketing automation is this: the digital tools that make marketing simpler and more effective. 

At a broader level, marketing automation refers to the software that makes every part of a marketing campaign – such as emails, social media, blog posts, web pages and more –easier, more effective and less time-consuming to produce. In other words, marketing automation software lets companies easily create strategic, creative campaigns that get real results. 

The role of customer centricity 

In business today, customer expectations are higher than ever. Buyers expect consistent, one-on-one cross-channel journeys and a connected, cohesive customer experience. One of the main purposes of marketing automation is to help companies get this right with every customer, every time. In other words, by delivering the right content, at the right time, to the right people. 

Does your company need marketing automation? 

Industry leaders in nearly every vertical use marketing automation to help drive their businesses forward, connect with their customers, and boost brand loyalty. But does every business need it? Here are some of the benefits:  

  • Improved productivity. Marketing automation means your marketing team no longer needs to perform repetitive, mundane tasks. Instead, they can spend more of their time coming up with strategies to move your business forward creatively. 
  • Personalisation. At the click of a button, you can create a tailored and unique experience for every customer, whether you speak to hundreds, thousands or even tens of thousands of people. With automatic data ingestion from every area of your business, you can enable comprehensive insights into each customer automatically, and speak clearly to their specific wants and needs. 
  • Simplified multi-channel management. Marketing automation helps you keep track of every campaign and every marketing channel from one single hub. 
  • A consistent experience. Marketing automation helps unify all your marketing campaigns, so you can ensure that every customer receives a consistent, on-brand experience.  
  • Better ROI. By targeting customers more effectively, your marketing spend has the potential to yield greater results for every rand spent. 

Should you give marketing automation a try? 

Here’s a quick set of questions to answer about your business.  

  • Can you take a list of customers and easily assess their fit and likelihood to buy? 
  • Can you identify, track and engage individual buyers online? 
  • Are you able to comb through sales leads based on interest and engagement? 
  • Can you measure the specific revenue contribution of every marketing campaign you run?

If the answer to any of these questions is no – or you find your marketing teams spending excess time getting the answers to these questions – marketing automation could be the answer you’re looking for. 

Want to find out more? Chat to us about Dynamics 365 Marketing. Packed with tons of new features and capabilities, it’s the leading tool for driving effective, streamlined marketing campaigns in any industry. 

Win customers and earn loyalty

Don’t miss more articles by The CRM Team

 

Inside Microsoft Dynamics 365: The Benefits for Manufacturers

Inside Microsoft Dynamics 365: The Benefits for Manufacturers

Inside Microsoft Dynamics 365: The Benefits for Manufacturers Do you want your manufacturing organization to take advantage of predictive analytics? If you answered yes, then get ready to learn about how Microsoft Dynamics 365 can help manufacturers. This article will...

Microsoft Ignite – helping businesses get on with business.

Microsoft Ignite – helping businesses get on with business.

Microsoft Ignite - helping businesses get on with business. The Microsoft Ignite digital event was held between 2 and 4 November 2021. This event was the second to be held this year. Over 100,000 attendees from all over the world were expected to attend the November...

What is the future scope of digital transformation?

What is the future scope of digital transformation?

What Is Digital Transformation? Digital transformation is the operational, cultural, and organisational change of a company’s ecosystem. This is achieved by using smart integrated technologies and processes across every level and function of the organisation in a...

Looking for more of the latest headlines?

Teams and Dynamics 365 – They go together like PB & J!

Teams and Dynamics 365 – They go together like PB & J!

Teams and Dynamics 365 – They go together like PB & J!

And that’s just part for the lunchbox of new tech reveals at Microsoft Inspire 2021.

Microsoft recently held its annual Inspire conference – the tech giant’s annual release of all that’s new and innovative in the world of Microsoft. Here’s a quick rundown of 2021’s biggest announcements.

They go together like PB & J: Teams and Dynamics 365

You never know, but “What was life like before Microsoft Teams?” is a question your kids just might ask you someday! With hundreds of millions of daily users around the globe, Microsoft Teams has rapidly established itself as the number one way to keep connected.

To ensure this nifty tool continues to lead the way in business, Microsoft recently announced new innovations and integrations to make Teams even more powerful … along with some other great tech updates that make its product suite one of the most comprehensive and versatile around.

PB and J. Tea and crumpets. Chips and tomato sauce … Some things just go better together. You know it’s true, and Microsoft knows too. That’s why, in 2021 and beyond, Microsoft’s major goal is to support the future of hybrid, collaborative work with Teams.

Going forward, Microsoft Dynamics 365 will work even better together, delivering new ways to exchange ideas and information. Thanks to looser licensing restrictions, Dynamics 365 users will now be able to invite anyone in the company to collaborate on customer documents within a Teams channel or chat. Sales teams will be able to share key info across sales opportunities, customer relationship health, customer history, and more. Users of Dynamics 365 will also be able to add Teams meetings when creating appointments, allowing access to information within a Teams call.

In short, all Teams customers will now receive access to Dynamics 365 data in Teams at no extra cost! The integration will boost productivity for customers and eliminate silos between collaboration and business processes for easy, intuitive way to do business.

Opening the doors to new partnerships: collaborative apps

At Inspire 2021, Microsoft also announced that new apps from companies like SAP Sales Cloud, Atlassian Confluence, ServiceNow, Salesforce, and Workday are coming to Teams. That will mean new opportunities for powerful integrations as well as simplified experiences for IT admins to purchase subscriptions and apps from the Teams admin centre directly. Welcome to a whole new world of functionality from some great ISVs.

Did you say Windows 365?

Inspire 2021 also saw the announcement of Windows 365 – yes, you read that correctly. The solution will give users the ability to connect data, apps, and settings from any endpoint and device. This will mean you can bring collaborative apps, Dynamics 365, Microsoft Teams, and security or identity credentials with you wherever you go. 

Viva, Microsoft Viva

Microsoft also announced new upgrades to Microsoft Viva, including the arrival of Viva Partner Integrations, with a host of content providers to choose from, including Qualtrics, Workday, and many others. Viva Learning APIs will also be available later this year to allow developers to integrate content from learning providers, as well as assignments and due dates.

Empowering partners

In 2021, Microsoft is also empowering partners with new security offerings to improve sustainability, accessibility, and inclusion. For example, Microsoft 365 Lighthouse is now entering preview to provide managed service providers with a central location for security management, while add-on app governance functionality has been added on to the App Security environment.

 

From new ways to use Teams to opening doors to partnerships with new software providers, Inspire 2021 is paving the way for a new age of digital transformation and hybrid work. We’re super excited by the changes and looking forward to seeing what comes next.

Empower your business today.

Don’t miss more articles by The CRM Team

 

Inside Microsoft Dynamics 365: The Benefits for Manufacturers

Inside Microsoft Dynamics 365: The Benefits for Manufacturers

Inside Microsoft Dynamics 365: The Benefits for Manufacturers Do you want your manufacturing organization to take advantage of predictive analytics? If you answered yes, then get ready to learn about how Microsoft Dynamics 365 can help manufacturers. This article will...

Microsoft Ignite – helping businesses get on with business.

Microsoft Ignite – helping businesses get on with business.

Microsoft Ignite - helping businesses get on with business. The Microsoft Ignite digital event was held between 2 and 4 November 2021. This event was the second to be held this year. Over 100,000 attendees from all over the world were expected to attend the November...

What is the future scope of digital transformation?

What is the future scope of digital transformation?

What Is Digital Transformation? Digital transformation is the operational, cultural, and organisational change of a company’s ecosystem. This is achieved by using smart integrated technologies and processes across every level and function of the organisation in a...

Looking for more of the latest headlines?

8 key benefits of marketing automation

8 key benefits of marketing automation

8 key benefits of marketing automation 

In a nutshell, marketing automation refers to all the digital tools that help marketers reach customers more efficiently, effectively and scalably. But what are the real differences between business that use marketing automation and those that don’t? We broke it down.

 

  1. Lower staff costs

Marketing automation means fewer people can effectively do the work of more. How? By helping marketers to be more efficient. The reason: with marketing automation software, almost no time is spent on repetitive “busy work” such as manually creating emails or responding to certain triggers. Imagine a world in which one employee has the same output and effectiveness as a team of 25.

 

  1. Faster, more effective targeting across multiple channels

One of the most powerful benefits that marketing automation offers marketers is the ability to reach customers in a personalised way – both online and offline – at scale.

Whether via phone, text, push notification, email and more, marketing automation makes it easy to deliver targeted messages to your customers at the right time, with zero hassle.

Without marketing automation, running targeted, multi-channel campaigns at scale is almost impossible.

 

  1. Continual A/B campaign testing

There’s only so much time in a day. That’s why, traditionally, marketers test assets such as emails and landing pages only a handful of times before deploying them – and then leave it at that.

Marketing automation tools change everything. Suddenly, you can easily run ongoing A/B tests. That means constant feedback on performance and the ability to constantly iterate, change, and tweak, for optimal performance.

 

  1. Accurate reporting end to end

When using fragmented tools and platforms, reporting on marketing campaigns’ effectiveness can be time consuming and error-prone.

With marketing automation software, everything is simplified – summarised in a single place, no matter the channel. Suddenly, insights are available at a snap of the fingers.

Better yet, marketing automation platforms provide a bird’s-eye view of the entire marketing process.  That helps reveal areas of drop off and complication easily, so you can fix problem spots quickly.

 

  1. Intelligent segmentation and a 360-degree view

Do you know who your customers are? Do you fully understand their wants, needs and desires?

The best marketing automation tools use clever analytics and AI to break down your customers more granularly than would ever be possible otherwise. No matter how many customers you have, you can understand each of them individually, to provide them with the most effective, tailored messaging possible.

 

  1. Better data management

When your business has thousands or tens of thousands of leads, keeping track of engagements can be a daunting task. Marketing automation simplifies and streamlines the process, so that no interaction data is ever wasted, lost, or unaccounted for.

 

  1. Scalable processes and a platform for growth

As your company expands, your marketing activities need to keep pace. Manual processes are difficult to scale. But automated processes scale instantly to fit as many customers and leads as they need to.

 

  1. Better lead nurturing

Sales take time and leads need nurturing. With marketing automation software, you can track campaigns’ effectiveness and respond to your prospective customers’ needs effectively at every stage of the buying journey.

 

In short, marketing automation makes marketing more effective, more reactive, more proactive, more scalable and more personalised. It frees up marketers’ time, so they can focus more on creative, ambitious ways of moving business forward. Finally, it primes companies for growth, as scaling is instant and automatic. No lags and no delays.

All this and more is possible with Dynamics 365 Marketing. Want to learn more?
Chat to us today to learn how to put these new features to work in your business. 

Win customers and earn loyalty

Don’t miss more articles by The CRM Team

 

Inside Microsoft Dynamics 365: The Benefits for Manufacturers

Inside Microsoft Dynamics 365: The Benefits for Manufacturers

Inside Microsoft Dynamics 365: The Benefits for Manufacturers Do you want your manufacturing organization to take advantage of predictive analytics? If you answered yes, then get ready to learn about how Microsoft Dynamics 365 can help manufacturers. This article will...

Microsoft Ignite – helping businesses get on with business.

Microsoft Ignite – helping businesses get on with business.

Microsoft Ignite - helping businesses get on with business. The Microsoft Ignite digital event was held between 2 and 4 November 2021. This event was the second to be held this year. Over 100,000 attendees from all over the world were expected to attend the November...

What is the future scope of digital transformation?

What is the future scope of digital transformation?

What Is Digital Transformation? Digital transformation is the operational, cultural, and organisational change of a company’s ecosystem. This is achieved by using smart integrated technologies and processes across every level and function of the organisation in a...

Looking for more of the latest headlines?