Inside Microsoft Dynamics 365: The Benefits for Manufacturers

Inside Microsoft Dynamics 365: The Benefits for Manufacturers

Inside Microsoft Dynamics 365: The Benefits for Manufacturers

Do you want your manufacturing organization to take advantage of predictive analytics?

If you answered yes, then get ready to learn about how Microsoft Dynamics 365 can help manufacturers. This article will share the latest in manufacturing processes. We’ll cover the benefits from supply chain management to customer service.

Microsoft Dynamics 365 Steps Up

Microsoft Dynamics 365 is an integrated, data-driven software solution. It helps manufacturers shorten and optimize their sales cycle. In addition, the tools empower a personalized customer service experience and enhance customer loyalty.

This tool strengthens customer relationships with the manufacturer. It also centralizes, optimizes, and streamlines the customer’s experience data. Some of the benefits include:

  • Identify critical customers for revenue opportunities
  • Control leads campaign from lead generation to capitalization
  • Provide personalized engagement based on customer’s journey
  • Run simultaneous campaigns using web content, email, and events

Dynamics 365 transforms the customer’s journey into a great buying experience. This documented experience empowers sales, marketing, customer service, and customer insights.

Sales

Microsoft Dynamics 365 connects salespeople to customers through their preferred selling and communication channel. The software’s AI can shorten the sales cycle with suggested best action steps. These steps focus on the highest-priority activity that has the most significant potential to close.

The system also predicts revenue fluctuations. When addressing the funnel, the system highlights the customers needing attention from the salesperson.

Marketing

The software supports the marketing team in finding and nurturing the right leads. The unit can focus on the latest trends and create a connected customer experience. The experience is a personalised journey that strengthens relationships and builds loyalty.

For a holistic experience, marketing, sales, commerce, and services impact the customer journey. Marketing can use AI-driven content recommendations to enhance the experience. Also, the AI provides relevant actions for customer segmentation, channels, and analytics.

Microsoft Dynamics 365 connects with other tools most marketing departments use. The built-in features protect the customer data and provide the information needed for personalisation. The best part is its ability to customise the experience journey.

The marketing team will also enjoy the predictive, design, and delivery aspects of the tool.

Customer Service

Customer service employees will appreciate the connected experience. Before a customer connects to a customer service employee, they’ll have the choice of working with an automated self-service module. This module uses virtual agents and a portal to a deep knowledge base.

For those customers wanting to speak with a live person, the AI productivity tools take the guesswork out of case resolution. The system provides the correct information at the right time. Also, AI insights and analytics improve the customer and agent experience.

Field Services

Microsoft Dynamics 365 provides everything needed to optimise resources that help improve the technicians’ efficiencies. The result includes reduced operational costs. Most of these savings come from the team being more proactive.

The system provides predictive services that can prevent many reactive situations from happening.

Finance

Operational expenses decrease by using the system along with the simplification of financial complexities. These successful results come from AI-driven insights.

The fine-tuning of the financial controls generate reports and embedded analytics to keep the team on task. The automated processes also reduce the time needed for financial reporting.

Microsoft Dynamics 365 can also watch financial performance and budgets. The automated tasks boost productivity to maximise financial performance. Regulatory reporting and financial planning also take advantage of the AI process.

The system uses rule-based charts, a no-code configuration process, and automated tasks to boost productivity. In addition, this solution connects to electronic invoicing and global payments.

Operations

Supply chain management uses predictive operations. As a result, the manufacturing process gets simplified and automated. Also, the system extends the life of the assets.

Managing the process in the cloud helps ensure business continuity.

Commerce

Microsoft Dynamics 365 provides the ability for customers to connect when, how, and where they want on any device. The system creates a consistent engagement across both online and offline channels. You also get a comprehensive view of your customers and partners.

The process uses a unified commerce platform to foster relationships. The solution scales to meet your needs both on the vendor and consumer sales side. The user-friendly applications create a friction-free retail experience.

The infusion of AI plays a role in your ability to scale commerce solutions. This ability drives a strong ROI and supports the optimisation of business practices.

HR

Self-service HR tools provide empowerment for employees to get the information they need when they need it. The data can include:

  • Benefits
  • Compensation
  • Leave and absence
  • Certifications
  • Training
  • Compliance programmes

This process frees up HR professionals to handle complex and urgent issues.

The HR solution is scalable, so it grows as your company grows. The system also connects with partnering systems to centralise the information.

The result is better decision making and happy employees.

Reinvent and Innovate

Microsoft Dynamics 365 brings insight into operations that allow you to cut expenses. This focus inspires positive change in operations to address optimization. It also impacts change with shortened processes and cost-cutting.

This means you can improve on time to market.

The tool also helps with collaboration so teams can improve:

  • Speed research and development
  • Reduce costing and resources
  • Innovate production processes
  • React faster to trends and industry developments

Dynamics 365 allows you to reinvent a product. This might come from innovation or the development of a new product based on a shift in the market. The system gives you the agility and needed information to stay in the game

Real-Time Insight

Microsoft Dynamics 365 provides real-time insight. Manufacturing organizations can also capitalize on predictive analytics. Plus, machine learning fuels the communication between CRM and ERP systems.

The manufacturing industry can now provide every employee with customer service answers. In addition, the manufacturing processes can also transform with real-time data during production.

Contact us if you’re ready to learn more about the intelligent platform. Also, check out our other blog posts on similar topics.

Transform your business

Don’t miss more articles by The CRM Team

 

Inside Microsoft Dynamics 365: The Benefits for Manufacturers

Inside Microsoft Dynamics 365: The Benefits for Manufacturers

Inside Microsoft Dynamics 365: The Benefits for Manufacturers Do you want your manufacturing organization to take advantage of predictive analytics? If you answered yes, then get ready to learn about how Microsoft Dynamics 365 can help manufacturers. This article will...

Microsoft Ignite – helping businesses get on with business.

Microsoft Ignite – helping businesses get on with business.

Microsoft Ignite - helping businesses get on with business. The Microsoft Ignite digital event was held between 2 and 4 November 2021. This event was the second to be held this year. Over 100,000 attendees from all over the world were expected to attend the November...

What is the future scope of digital transformation?

What is the future scope of digital transformation?

What Is Digital Transformation? Digital transformation is the operational, cultural, and organisational change of a company’s ecosystem. This is achieved by using smart integrated technologies and processes across every level and function of the organisation in a...

Microsoft Ignite – helping businesses get on with business.

Microsoft Ignite – helping businesses get on with business.

Microsoft Ignite – helping businesses get on with business.

The Microsoft Ignite digital event was held between 2 and 4 November 2021. This event was the second to be held this year. Over 100,000 attendees from all over the world were expected to attend the November 2021 Microsoft Ignite event.

 

Microsoft showed up with many of its heavyweights to present the company’s newest services offerings. Here are a few new services that Microsoft either has already implemented or will implement soon.

 

Industry-specific cloud services.

 

The company also announced some industry-specific services. One of these is the Microsoft Cloud for Manufacturing. Some smart factories can generate 1 petabyte of data each day. This data can be precious if harnessed correctly. Still, most companies use less than 1 percent of their data to generate new services or business models.

 

The Microsoft Cloud for Manufacturing connects the intelligent, integrated cloud, and edge capabilities of the Microsoft stack to essential manufacturing processes. It connects your staff, assets, workflow, and business processes to enable you to build a more robust manufacturing business.

 

Another industry-specific offering announced by Microsoft is the Microsoft Cloud for Financial Services. The Microsoft Cloud for Financial Services incorporates Microsoft Azure, Microsoft 365, Microsoft Dynamics 365, and Microsoft Power Platform with unique features designed to support the financial services industry.

 

According to Microsoft, the Microsoft Cloud for Financial Services “was also designed for even the most complex control frameworks and regulatory requirements facing the industry, with [their] multi-layered security, comprehensive compliance, and trust commitments build-in”.

 

Microsoft Cloud for Financial Services aims to enhance customer and employee experiences, combat financial crimes, and manage security and compliance.

 

Microsoft also released the Microsoft Cloud for Nonprofit. This tool is built for roles unique to the nonprofit sector like fundraisers, program managers, and volunteer managers. Microsoft Cloud for Nonprofit assists role players to better engage with supporters, manage data, and design and deliver programs.

 

Microsoft Cloud for Sustainability assists organizations pursue and achieve their sustainability goals. The tool enables organizations to record, report, and reduce their carbon emissions.

 

Microsoft Cloud for Healthcare also received new updates that will enhance patient experiences, frontline worker collaboration, and care coordination.

 

New features for Microsoft Dynamics 365.

Dynamics 365 also received new features to assist businesses and their employees in navigating the new hybrid world. These features revolve around enhancing connectivity and streamlining communication and collaboration.

Collaborative apps for Microsoft Dynamics 365, Power Platform, Office 365, and Teams.

Updates to Dynamics 365 that are currently in preview will allow organizations to “operate as one business, everywhere.” Dynamics 365 and teams promote accessibility to business data. That means relevant information gets to the persons who need it most in order to make informed business decisions.

 

These new features give sales teams access to experts in your organization. This will allow your sales team to build informed proposals that address your customers’ needs. Sales teams can invite anyone in your company to collaborate with them via a Teams chat or channel. They could also make use of the “chat now” pop-up feature in Dynamics 365 or use the inbound/outbound digital voice feature.

 

The new collaborative features encourage real-time engagement. Collaborators can see who is working on a project with them. The Dynamics 365 apps also make it easy for individuals to contact those who are collaborating with them. These communication options include calls, chats, and scheduling meetings.

 

Microsoft Customer Experience Platform.

The Microsoft Customer Experience Platform allows your business to harness your customer data to create more personalized customer journeys. “With a deep understanding of customers and rich, out-of-the-box insights, organizations can now understand and predict intent to deliver the right content on the right channel and I the right moment.”

 

The Consent-enabled Customer Data Platform (CDP) (currently in preview) permits your chief data officer to use consent data in the consumer platform. This can help your business construct complete customer profiles while protecting their data.

 

The business-to-business CDP merges customer data from various sources. This includes CRM tools, email, websites, social networks, partner systems, and even point-of-sales.

 

In addition to this, AI content creation features automatically generate content snippers that can be used as the starting point for customer emails. This simplifies segment creation and enhances targeting to specific audiences.

 

Microsoft Dynamics Supply Chain Management.

 

Microsoft Dynamics 365 Supply Chain Management can help you to “predict demand shifts, supply constraints, and equipment downtime by eliminating siloed Manufacturing Execution Systems (MES) to improve visibility of the production floor”.

 

More than that, Microsoft has added a priority-based feature (in preview) to the planning optimization engine in Dynamics 365 Supply Chain management. This helps to avoid out-of-stock situations. This feature automatically calculates which high-demand stock needs to be replenished based on outstanding orders, current stock levels, and projected inventory. This automation can streamline a company’s supply chain management processes.

 

Microsoft Dynamics 365 Customer Service voice channel.

Customer service solutions revealed during the Microsoft Ignite event include the Microsoft Dynamics 365 Customer Service voice channel. According to Microsoft, “this addition to the existing omnichannel capabilities leverages the power of Microsoft Teams to bring traditional Contact Centre as a Service (CCaaS), Unified Communications as a Service (UCaaS), and Customer Engagement Center (CEC) under a single, integrated customer service Software as a Service (SaaS) solution with Dynamics 365 Customer Service”.

 

The Microsoft Ignite event revealed a smorgasbord of exciting new features that encourage more effective and efficient collaboration and business processes, helping your business get on with its business.

Transform your business

Don’t miss more articles by The CRM Team

 

Inside Microsoft Dynamics 365: The Benefits for Manufacturers

Inside Microsoft Dynamics 365: The Benefits for Manufacturers

Inside Microsoft Dynamics 365: The Benefits for Manufacturers Do you want your manufacturing organization to take advantage of predictive analytics? If you answered yes, then get ready to learn about how Microsoft Dynamics 365 can help manufacturers. This article will...

Microsoft Ignite – helping businesses get on with business.

Microsoft Ignite – helping businesses get on with business.

Microsoft Ignite - helping businesses get on with business. The Microsoft Ignite digital event was held between 2 and 4 November 2021. This event was the second to be held this year. Over 100,000 attendees from all over the world were expected to attend the November...

What is the future scope of digital transformation?

What is the future scope of digital transformation?

What Is Digital Transformation? Digital transformation is the operational, cultural, and organisational change of a company’s ecosystem. This is achieved by using smart integrated technologies and processes across every level and function of the organisation in a...

Why is Digital Transformation harder for Midsize Businesses?

Why is Digital Transformation harder for Midsize Businesses?

Why is Digital Transformation harder for Midsize Businesses?

At first, many business owners thought the digital age was nothing more than a flash-in-the-pan fad. Years later, almost all had accepted that it was absolutely necessary to support real-world business efforts – perhaps a website and a little social media marketing. Today, this supportive role has again faded into insignificance. To compete in the digital age, you need to be digital, not simply do digital.

 

Going digital: a necessary disruption

 

In a nutshell, digital transformation strategies are those moves a business makes that are driven by technology, with the goal of implementing new systems, onboarding new talent, and adopting new processes to improve both their operations and their interactions with customers.

 

As if the already speedy shift to online channels weren’t happening fast enough, the COVID-19 pandemic has accelerated the trend as businesses struggle to remain customer-centric in their approach, even if seeing them in person is no longer an option.

 

Three key areas are often identified as being at the core of a successful transformation:

 

Technology

Are you making use of the Internet of Things? Blockchain? Artificial intelligence? Understanding how new technologies can contribute to a digitally enabled business is essential, but many businesses of all sizes are also bogged down by legacy technologies – old that doesn’t always gel with the new – that makes integrating these systems increasingly complex on an SME budget.

 

Data and Analytics

Data is all around us, but does your business possess the insight it needs to translate it into actionable strategies? Creating actionable insights that enable the clean and efficient collection of data, not to mention its interpretation into actionable insights, is no easy task. It requires skills that few SMEs have an appetite for, despite the investment it represents.

 

Processes

Digital transformation can be achieved incrementally, but it does require a mindset that encompasses the entire business. One of its chief goals is to dissolve silos between processes and departments. To be truly transformative rather than merely useful, digital thinking and long-term planning must be the goal from end to end.

 

The Most Important Aspect: Leadership

But digital transformation for the SME is not always as simple as it seems. Although – as the old metaphor suggests – a large ship (read: a big, established company) takes more time and energy to change direction, they do have an enormous advantage over SMEs when it comes to digital innovation: resources. With large budgets and usually entrenched partners already working on aspects of digitisation – from HR and payroll to marketing and CRM, enabling digital strategies seems to come so much easier to those who already seem to claim the lion’s share of the pie.

 

But access to resources and high-end services is a tiny part of the overall puzzle. The real reasons that so many SMEs struggle to reach digital maturity lies in the business operationally, and the people at the top. Digital transformation efforts require a culture shift that must be led from the top. Large businesses will have a CIO, CTO, or innovation officer leading the charge, but such specialised executive roles are more rare in SMEs. From products and services to the very business model itself at all stops in the supply chain, manufacturing to marketing to customer experience, building the omnichannel experience that customers expect needs to be led with intention and built into processes throughout the business.

 

The Bottom Line

 

Through technology, businesses are constantly making improvements to the way they compete in a difficult marketplace, but true digital transformation cannot be achieved through technology alone. A complete overhaul of processes, leadership and culture is necessary to become a truly digital organisation able to enhance their operations and revolutionise the way they work.

 

 

Transform your business

Don’t miss more articles by The CRM Team

 

Inside Microsoft Dynamics 365: The Benefits for Manufacturers

Inside Microsoft Dynamics 365: The Benefits for Manufacturers

Inside Microsoft Dynamics 365: The Benefits for Manufacturers Do you want your manufacturing organization to take advantage of predictive analytics? If you answered yes, then get ready to learn about how Microsoft Dynamics 365 can help manufacturers. This article will...

Microsoft Ignite – helping businesses get on with business.

Microsoft Ignite – helping businesses get on with business.

Microsoft Ignite - helping businesses get on with business. The Microsoft Ignite digital event was held between 2 and 4 November 2021. This event was the second to be held this year. Over 100,000 attendees from all over the world were expected to attend the November...

What is the future scope of digital transformation?

What is the future scope of digital transformation?

What Is Digital Transformation? Digital transformation is the operational, cultural, and organisational change of a company’s ecosystem. This is achieved by using smart integrated technologies and processes across every level and function of the organisation in a...

Why Azure and Dynamics 365 are a perfect fit

Why Azure and Dynamics 365 are a perfect fit

When you use Dynamics 365 in conjunction with Azure, you gain access to a number of benefits. These benefits can help streamline your business activities and improve our customer experience, bringing you an attractive return on your investment.

 

Flexibility.

There are three options to choose from in terms of hosting and accessing your software. Hosting Dynamics 365 on Azure means you don’t own the software; instead, you are using a service. Because you don’t need to purchase the software, you also won’t need to install it on individual devices since the program and everything related to it (including your data) are stored online.

 

One of the main benefits of using Dynamics 365 with Azure is that the software is hosted on Microsoft’s servers. There is no need for you to invest in the hardware or maintain the software infrastructure. Managing security measures, performing data backups, and issuing updates are all done by Microsoft.

 

However, if you wanted to, you could host Dynamics 365 on-premise. In this case, you will host the program and store all of your data on your own servers or through an IT partner. This option will require you to perform all the upkeep and maintenance of the hard and software.

 

Hybrid Dynamics 365 deployments combine cloud and on-premise hosting. These deployments are fully integrated with the Microsoft cloud, giving you access to cloud-based services while your transactions and data are stored on your own servers.

 

Quick to set up.

Dynamics 365 is built and optimized for Azure. There is no need to invest time, money, and effort into on-premise CRM development and deployment. Dynamics 365 has easy-to-use point-and-click setup wizards that will have you up and running in no time. There is no need for developers to configure custom links to ensure your applications interact seamlessly.

 

The size and scope of Dynamics 365 can be scaled up or down as your needs change. Additional features may require more complex implementation. Still, using cloud deployment negates the need for additional computing power and servers.

 

Easy integration with other cloud-based products and add-ons.

When using Dynamics 365 and Azure, you can connect to programs like Office 365, SharePoint, Outlook, and PowerBI. Integrating Dynamics 365 products in Microsoft’s productivity suite allows you to harvest and use data from programs like Excel, Word, and Outlook. This could give you a more comprehensive picture of your business and increase productivity while managing everything from your Dynamics 365 interface.

 

More than that, combining Dynamics 365 with Azure gives you access to Microsoft’s business intelligence tools. This includes features involving machine learning to provide accurate and relevant data to grow your business and boost productivity.

 

AppSource gives you access to over 500 apps and add-ons from, all designed to streamline your business processes and enhance your customer experience.

 

Always on, always backed up.

Microsoft offers a 99.9% uptime guarantee. The company keeps synchronized copies of your company’s data on two servers. This allows your company to continue operations during planned or unexpected service outages.

 

In addition to excellent disaster recovery, cloud deployment automatically creates backups of your data. Saving time and resources that would otherwise be required to backup your data means you can focus your efforts on growing your business, increasing productivity, and enhancing your customer experience.

 

Up-to-date updates.

Dynamics 365 platform updates are issued every three months, while application updates are issued every six months. These updates are optional, and you can test them in your development sandbox before implementing them. Many of the updates offered to Dynamics 365 users aren’t offered to on-premise deployments. This means Dynamics 365 users can take advantage of the newest software developments as they become available.

 

Dynamics 365, in conjunction with Azure, help you take care of the business end of things so that you can focus on what really matters: delighting your customers and growing your business.

 

Grow your business

Inside Microsoft Dynamics 365: The Benefits for Manufacturers

Inside Microsoft Dynamics 365: The Benefits for Manufacturers

Inside Microsoft Dynamics 365: The Benefits for Manufacturers Do you want your manufacturing organization to take advantage of predictive analytics? If you answered yes, then get ready to learn about how Microsoft Dynamics 365 can help manufacturers. This article will...

Microsoft Ignite – helping businesses get on with business.

Microsoft Ignite – helping businesses get on with business.

Microsoft Ignite - helping businesses get on with business. The Microsoft Ignite digital event was held between 2 and 4 November 2021. This event was the second to be held this year. Over 100,000 attendees from all over the world were expected to attend the November...

What is the future scope of digital transformation?

What is the future scope of digital transformation?

What Is Digital Transformation? Digital transformation is the operational, cultural, and organisational change of a company’s ecosystem. This is achieved by using smart integrated technologies and processes across every level and function of the organisation in a...

What is the future scope of digital transformation?

What is the future scope of digital transformation?

Digital transformation is the operational, cultural, and organisational change of a company’s ecosystem. This is achieved by using smart integrated technologies and processes across every level and function of the organisation in a strategic and futuristic way. New capability developments are becoming more centred around the transformational landscape in order to be more people-orientated, agile, customer-centric, streamlined, and efficient.

To take away from this, it’s not always going to be about the technology or the kinds of disruption that comes with it. What it really signifies is that the value, people, and optimization will be able to rapidly adapt through the intelligent use of technology and information while focusing on the changes in the present and the future.

 

The Digital Landscape

 

The digital landscape thrives on transformation. All the while, organisations are currently experiencing present day shifts and new trends that lead to these shifts and changes. One approach to embracing change and achieving transformation is by forming a solid digital transformation strategy that allows for faster deployment.

All of this can be induced by several factors and more often than not, at the same time.

  1. The expectations of customers and the level of their behaviour.
  2. New economic realities
  3. Shifts in society
  4. Industry disruption
  5. Emerging or existing technologies

It’s about keeping the various connected intermediary goals in mind as the digital journey moves towards optimizing all systems, divisions and business processes within the ecosystem. This is all happening in a more hyper-connected age where creating the right channels from start to finish is in function within that journey.

Digital Disruption

 

Digital disruption is described as and is used in the sense that organisations are challenged by new or existing companies known to have mastered their new tech and digital skills. However, we can look at digital disruption as a shift in the power of all relationships. As a human phenomenon, disruption is a shift in the way people use technology, ultimately affecting their expectations and behaviours. However, even as forthcoming as new technology is when it comes to the broader spectrum of consumer and organisational experiences, it can lead to leveraging the use of technology to address the changes and behaviours.

 

Digital disruptions can be caused by numerous factors:

Emerging Technologies

How customers, partners and stakeholders use and adopt technologies is the leading cause of disruption than the actual technology itself. The top technologies that have the potential to cause disruptions are: IoT technologies, artificial intelligence, virtual reality etc. More so, when these technologies are connected and enable new applications and features, this is when it has the potential to be at its most disruptive.

Customer Demands & Behaviour

When technologies turn into business challenges, how the consumer uses and adopts the technology plays a huge role in disruption. With access to various technologies and that user adoption is becoming more integrated into business strategies, this encourages and promotes change – especially when an organisation wants to stay competitive in the market and needs help optimizing their processes and customer experiences. The shifts can even be felt on a societal level as the needs of the customers are also left impacted, which means organisations can leverage new technologies to meet new demands.

The Innovation & Invention phenomena

Whether it’s innovation in healthcare, science, economics or politics – any form of societal influence can become a potential business challenge. Advancements and novel approaches within an industry or sector have the potential to reshape and change the way society adopts and interacts with those innovations. It’s about being prepared for anything and everything that is likely to shift.

Industry or Ecosystem Induced

The ecosystem in which businesses find themselves is constantly changing, as well as the interdependent and connectedness of things. This has led us to interacting with new technologies to meet those shifts. For instance, when COVID-19 made its global appearance in 2020, small businesses to large enterprises were forced to accelerate digital transformation to meet their customers’ demands. Organisations also have to deal with geo-political changes, societal shifts, and much like COVID-19, unpredictable events.

The Future Scope of digital transformation

 

According to an i-scoop article,  “the pace of digital transformation started accelerating due to the COVID-19 pandemic. Organisations and societies as a whole needed to leverage technologies across all aspects of business and even into our everyday lives. We’ve seen more and more obvious areas to become more digital than ever before.”

 

Areas of the “new normal” in a hyper-connected age include:

  1. The introduction to Hybrid/remote working
  2. People have started using various channels for specific purposes for the first time.
  3. Sales and marketing leverage off these new shifts with newer technology and applications.

 

One of the longer-lasting consequences to note is that most organisations don’t revise and prepare their digital transformation roadmaps and structures, along with their investments in digital experiences and ecosystems. By now, at least 30% of organisations have accelerated any form of innovation to future-proof their business.

 

Where customers are concerned, digital transformation has taken centre stage when it comes to analysing their demands and behaviours as the customer experience is known to be one of the key focal points. This is where business and IT are able to meet from a transformational perspective. However, it’s more than just the functions that start from front-end to customer-facing interactions, including the touchpoints. It’s about linking the entire enterprise to shift as one giant phase that optimizes the culture, organisation, operations and last but not least,  the overall customer experience.

 

Learn more from The CRM Team on how your business can transform its digital landscape with automation.

Transform your business

Don’t miss more articles by The CRM Team

Inside Microsoft Dynamics 365: The Benefits for Manufacturers

Inside Microsoft Dynamics 365: The Benefits for Manufacturers

Inside Microsoft Dynamics 365: The Benefits for Manufacturers Do you want your manufacturing organization to take advantage of predictive analytics? If you answered yes, then get ready to learn about how Microsoft Dynamics 365 can help manufacturers. This article will...

Microsoft Ignite – helping businesses get on with business.

Microsoft Ignite – helping businesses get on with business.

Microsoft Ignite - helping businesses get on with business. The Microsoft Ignite digital event was held between 2 and 4 November 2021. This event was the second to be held this year. Over 100,000 attendees from all over the world were expected to attend the November...

What is the future scope of digital transformation?

What is the future scope of digital transformation?

What Is Digital Transformation? Digital transformation is the operational, cultural, and organisational change of a company’s ecosystem. This is achieved by using smart integrated technologies and processes across every level and function of the organisation in a...

Looking for more of the latest headlines?

Why marketing automation is important for every business – including yours

Why marketing automation is important for every business – including yours

Many companies know the term “marketing automation”. But what, exactly, is it? 

In short, marketing automation is this: the digital tools that make marketing simpler and more effective. 

At a broader level, marketing automation refers to the software that makes every part of a marketing campaign – such as emails, social media, blog posts, web pages and more –easier, more effective and less time-consuming to produce. In other words, marketing automation software lets companies easily create strategic, creative campaigns that get real results. 

The role of customer centricity 

In business today, customer expectations are higher than ever. Buyers expect consistent, one-on-one cross-channel journeys and a connected, cohesive customer experience. One of the main purposes of marketing automation is to help companies get this right with every customer, every time. In other words, by delivering the right content, at the right time, to the right people. 

Does your company need marketing automation? 

Industry leaders in nearly every vertical use marketing automation to help drive their businesses forward, connect with their customers, and boost brand loyalty. But does every business need it? Here are some of the benefits:  

  • Improved productivity. Marketing automation means your marketing team no longer needs to perform repetitive, mundane tasks. Instead, they can spend more of their time coming up with strategies to move your business forward creatively. 
  • Personalisation. At the click of a button, you can create a tailored and unique experience for every customer, whether you speak to hundreds, thousands or even tens of thousands of people. With automatic data ingestion from every area of your business, you can enable comprehensive insights into each customer automatically, and speak clearly to their specific wants and needs. 
  • Simplified multi-channel management. Marketing automation helps you keep track of every campaign and every marketing channel from one single hub. 
  • A consistent experience. Marketing automation helps unify all your marketing campaigns, so you can ensure that every customer receives a consistent, on-brand experience.  
  • Better ROI. By targeting customers more effectively, your marketing spend has the potential to yield greater results for every rand spent. 

Should you give marketing automation a try? 

Here’s a quick set of questions to answer about your business.  

  • Can you take a list of customers and easily assess their fit and likelihood to buy? 
  • Can you identify, track and engage individual buyers online? 
  • Are you able to comb through sales leads based on interest and engagement? 
  • Can you measure the specific revenue contribution of every marketing campaign you run?

If the answer to any of these questions is no – or you find your marketing teams spending excess time getting the answers to these questions – marketing automation could be the answer you’re looking for. 

Want to find out more? Chat to us about Dynamics 365 Marketing. Packed with tons of new features and capabilities, it’s the leading tool for driving effective, streamlined marketing campaigns in any industry. 

Win customers and earn loyalty

Don’t miss more articles by The CRM Team

 

Inside Microsoft Dynamics 365: The Benefits for Manufacturers

Inside Microsoft Dynamics 365: The Benefits for Manufacturers

Inside Microsoft Dynamics 365: The Benefits for Manufacturers Do you want your manufacturing organization to take advantage of predictive analytics? If you answered yes, then get ready to learn about how Microsoft Dynamics 365 can help manufacturers. This article will...

Microsoft Ignite – helping businesses get on with business.

Microsoft Ignite – helping businesses get on with business.

Microsoft Ignite - helping businesses get on with business. The Microsoft Ignite digital event was held between 2 and 4 November 2021. This event was the second to be held this year. Over 100,000 attendees from all over the world were expected to attend the November...

What is the future scope of digital transformation?

What is the future scope of digital transformation?

What Is Digital Transformation? Digital transformation is the operational, cultural, and organisational change of a company’s ecosystem. This is achieved by using smart integrated technologies and processes across every level and function of the organisation in a...

Looking for more of the latest headlines?