Aligning Sales and Marketing For a Better Return On Your Sales and Marketing Investments

While not the same thing, sales, and marketing departments have the same goal. The goal is to attract potential buyers and convert them into paying customers.

Still, the two departments have different functions. A company’s marketing efforts focus on attracting leads and prospective buyers. On the other hand, its sales efforts nurture the prospective customers brought in through marketing messages in order to make a sale.