6 Ways Technology Can Supercharge Your Sales Process Today’s marketplace is always on. And it’s always evolving. To keep up, leading-edge organisations are turning to technology. Why? Because technology drives market traction. Greater forecast accuracy, real-time...
Navy SEALs. Combat Leadership. And The Ongoing Campaign For Your Customers Heart.
“What do Navy SEALs have to do with Customer Relationship Management?”It’s simple. No matter what industry you’re in, your teams are fighting daily battles! Marketing are driving brand awareness and fighting to acquire new leads. Sales are fending off aggressive competition and attempting to achieve their objective; winning new customers. Your delivery teams are dealing with complex logistics to fulfill on customers orders. And, your customer service teams are constantly trying to assist customers. All the while de-escalating to ensure your business retains and grows the customer your teams fought so hard for. In the end, it’s best to accept that your business is in an ongoing campaign to win your customers hearts! At The CRM Team, it’s our mission to help companies win those battles and build deep, meaningful relationships with their customers. Typically we do that by implementing solutions on top of state-of-the-art technology from Microsoft. We add to that with our thought leadership events like the Ten-by-10’s and more recently, the Extreme Ownership Event. Jocko Willink and Leif Babin are decorated Navy SEALs, but more importantly they’re co-authors of the New York Times #1 best selling leadership book, Extreme Ownership – How Navy SEAL’s Lead and Win. Their company Echelon Front deliver leadership coaching for a wide range of companies, including a number of Fortune 100’s! The book details the characteristics of great leaders and provides a framework for leadership, based on the laws of combat:
- Cover and Move
- Prioritise and Execute
- Decentralised Command
“On the battlefield lives are at stake. In the business world livelihoods are at stake! Peoples careers, their ability to pay their home loans. And, companies have capital at risk.”
“There are only two measurements for a leader; effective or ineffective”
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